The media team behind GIGIL’s work is stepping out from behind the curtain. Now launching as an independent offering, Naks! is bringing its creative-first, placement-reimagining approach to brands beyond the agency’s roster—turning media into a space where ideas don’t just run, they hit.
Built on the same campaign discipline and creative instincts behind some of GIGIL’s most awarded campaigns, Naks! now serves as a standalone media agency. Going beyond mere reach, focusing on timing, context, and cultural impact to deliver exceptional results. This approach has driven the viral success of campaigns like the CoCo Tea ‘Ces Drilon’ online film (25.4M views, PHP 5.8M earned media), the RC Cola ‘Himala’ online film (288.6M views, PHP 201M earned media), and the engaging Netflix ‘Trese’ billboards (202.2k unique mentions, 1.1M engagement), proving that creative-driven media strategy translates into significant earned media and audience connection.
“In today’s attention economy, where you show up matters as much as what you say,” said Jake Yrastorza, Managing Partner of GIGIL. “At Naks!, we treat the media as part of the creative story, not just the stage. That’s how we help ideas move people, stretch budgets, and build the kind of momentum brave brands need to stand out.”
Originally created to serve GIGIL’s internal campaigns, Naks! now offers its bespoke media strategies and unconventional placements to external clients. The team treats media not as a delivery tool, but as a creative surface—one that extends the idea, not just carries it.
Bringing Media and Creatives Closer Together
Naks! doesn’t just buy media — it collaborates upstream with creative teams to shape where, when, and how brand messages hit. By integrating media strategy into campaign development from the beginning, Naks! helps deliver executions that feel designed—not just placed.
Its team draws from experience in crafting award-winning, headline-grabbing campaigns, now focused on pushing the role of media to do more than deliver impressions, but to create them.
A Name That Commands Attention
Naks! carries a name that doesn’t just reference Filipino admiration—it owns it. This isn’t merely a nod to a cultural expression; it’s the very intent behind our creative-driven media approach. Our logo, like our work, is designed to embody this spirit of pushing boundaries. Built to make campaigns feel earned, not inserted, Naks!’s goal is simple: craft media so unexpected, so perfectly placed, it makes audiences stop, take notice, and exclaim, “Naks!”
Now operating as a public-facing service, Naks! invites brands looking to stretch their thinking, sharpen their presence, and get more creative value out of every placement. To learn more about Naks! and creative-driven media, visit www.gigil.com.ph.
