Haier Philippines once again demonstrated its leadership in home innovation and elegant design with the grand launch of its latest refrigerator line, ‘The Masterpiece,’ held at the City of Dreams Manila.
The event gathered Haier’s valued dealers, business partners, influencers, and members of the media for an evening that celebrated technology, artistry, and modern living.
The night opened with a high-energy performance by the Vogue Star Dancers and aerial artists, reflecting Haier’s vibrant and forward-thinking brand spirit.
Haier Philippines President and CEO Sun Liangjun officially welcomed guests, underscoring the company’s continued mission to deliver innovative, stylish, and energy-efficient appliances designed for today’s Filipino homes. He was joined by Jun Rodriguez of TRS, who discussed Haier’s evolving market direction and the brand’s commitment to shaping the future of smart home technology.
A key highlight of the event was the product presentation led by Jennifer Samson, Haier Philippines Executive Director for Product Planning, who introduced The Masterpiece — a new generation of refrigerators blending artful design, intelligent functionality, and space optimization.
The unveiling transitioned into the Product Experience Tour, featuring two special guests who embody Haier’s innovation-driven lifestyle.
Actress and model Shanaia Gomez shared how the Flex Your Style Refrigerator complements her taste for elegance and versatility, while celebrity chef Rosebud Benitez-Velasco showcased how Haier’s Space Fit Built-In Series supports her passion for freshness and kitchen efficiency.
Guests also enjoyed interactive product demos, engaging media Q&A sessions, and live demonstrations of Haier’s ABT Pro technology, which keeps food fresh and healthy for longer periods by eliminating bacteria and odors.
The evening continued with awards of recognition honoring Haier’s top-performing refrigerator salesmen and business partners nationwide — a testament to the brand’s strong collaborative network.
Adding excitement, Haier raffled off premium home appliances, capping the event with cheers and celebration.
In her closing remarks, Cindy Xin, HQ Refrigerator Regional Manager, expressed heartfelt gratitude to Haier’s partners and reaffirmed the brand’s vision of “Inspired Living” — a future powered by innovation, collaboration, and excellence.
The event concluded with a celebratory toast and a grand group photo, symbolizing the enduring partnership and shared success that continue to drive Haier forward. (with reports from Loyd Pino)
