OREO, the world’s beloved cookie brand, has dropped yet another jaw-dropping collab. Strap on your dancing shoes because OREO x BABYMONSTER is here to hit you up with a taste so good, it makes you dance. The launch is a bold fandom-first collaboration designed to turn the taste of an OREO into a dance party.
This latest drop marks a continuation of OREO’s legacy of culture-defining partnerships, following high-profile collaborations that have captivated fans around the globe. With BABYMONSTER’s signature charisma and OREO’s crave-worthy taste, the OREO x BABYMONSTER collab is set to take over snack aisles and social feeds across Southeast Asia.
A Global First Twist: The Playful #TwistLickDance Revolution
Consumers across the world are familiar with OREO’s beloved Twist, Lick, Dunk ritual. But OREO is switching up the track for this latest collaboration.
In a first for the brand, OREO x BABYMONSTER grooves to a new beat, putting a playful twist to the classic dunk ritual: Introducing the #TwistLickDance moment. With a bespoke song released by OREO and original choreography performed by BABYMONSTER, the #TwistLickDance challenge invites MONSTIEZ across Indonesia, Malaysia, Singapore, Thailand, Philippines, Vietnam, and Cambodia to rediscover their sense of rhythm with a bite of the all-new OREO taste.
Earlier in the month, K-Pop fandoms were buzzing with speculation after a leaked clip showed the band moving without their usual monster energy. In an official reveal on OREO’s brand pages on Facebook, Instagram, and Tiktok, fans found out that all BABYMONSTER needed to regain their signature electric moves was a bite of an OREO.
“This collaboration puts us right on the pulse of culture,” said Lucas Levy, Mondelez Senior Director of Marketing, Southeast Asia. “By bringing together the playful spirit of OREO and the global energy of the new generation K-pop icons BABYMONSTER, we’re creating a shared moment where music, movement, and taste collide. With BABYMONSTER, we’re reimagining OREO’s iconic ritual into a #TwistLickDance revolution that resonates with a new generation of fans.”
Taste The Drop: New Taste, Bold Colors, and Fan-Favorite Collectibles
For the first time in Southeast Asia, OREO has partnered with a global artist to co-create the cookie experience from the inside out.
Inspired by one of Korea’s hottest dessert trends, OREO reveals the limited-edition OREO BABYMONSTER Marshmallow Flavored Crème, in celebration of BABYMONSTER’s bold identity.
OREO x BABYMONSTER cookie designs
OREO will also debut custom cookies personally designed by BABYMONSTER members.
Each OREO x BABYMONSTER multipack comes with exclusive collectible photocards of the band members. Available in-stores in fan-favorite core flavors of Vanilla, Chocolate, Strawberry, and the limited-edition Red Sandwich Cookies, MONSTIEZ can get ahold of these photocards with purchase of an OREO x BABYMONSTER multipack. Collect all seven to complete the set and certify your place as a BABYMONSTER superfan!
Stay Playful with Local Activations
To celebrate the launch, OREO will roll out activities across Southeast Asia, starting with local activations and experiences curated specially for each market. In the Philippines, the grand launch event will happen on October 18 at Market! Market! in Taguig City.
For more information and updates on the OREO x BABYMONSTER collaboration, fans can go to http://www.oreobm.com and follow OREO on social media to join the #TwistLickDance conversation using #TwistLickDance #OREOxBABYMONSTER #OREOPH.
