Salmon announced the launch of Para-Paraan with Salmon, its new podcast series that brings financial mindfulness closer to Filipino families. Hosted by creator-entrepreneurs Joric Pecson and MK Bertulfo, the show features inspiring voices from different walks of life, sharing real stories and practical lessons on how Filipinos can make smarter, more mindful financial decisions.
At launch, three episodes are already available, featuring Mommy Diaries PH (Ciara Magallanes), a mompreneur and parenting advocate with over 1 million followers; Jaycee Tan of HighLevel Pilipinas, founder of a growing digital community that connects Filipinos to global opportunities; and actress, digital creator, and entrepreneur Ashley Colet, founder of the Russian-manicure studio Ash Luxe Nails.
“Filipinos often say ‘para-paraan lang’ when faced with challenges. That’s the spirit of this podcast, showing practical, creative ways to manage money and build stability,” said Raffy Montemayor, Co-Founder of Salmon. “Through financial mindfulness, we can be more intentional with how we save, spend, and grow, and this podcast brings that to life through real voices, real journeys, and real solutions to inspire Filipinos everywhere.”
Produced in partnership with Podcast Network Asia (PNA), the series blends candid conversations, relatable reflections, and guest insights.
Ronster Baetiong, Founder of Podcast Network Asia, added: “We are proud to partner with Salmon on Para-Paraan! At PNA, we believe podcasts are a powerful way to tell authentic stories that transcend audiences all across the internet. This show inspires Filipinos with practical tools and relatable experiences, helping them become more mindful in their financial journey.”
Para-Paraan with Salmon is now streaming on YouTube and Spotify: https://linktr.ee/ParaParaanwithSalmon
