There is no party like a San Miguel Oktoberfest party. The most-anticipated beer festival kicked off at Okada Manila last September 20 to 21, 2025. As San Miguel Beer celebrates its 135th year of serving great beers around the world, San Miguel Brewery Inc. (SMB) brings back the fiesta vibe that made the event an iconic spectacle.
San Miguel Pale Pilsen brand ambassador Coco Martin gets beer fresh from the tap during the kick-off party of the San Miguel Beer Oktoberfest at Okada Manila.
Over 8,000 revelers flocked Okada Manila’s Crystal Pavilion during the two-day event filled with an array of specially crafted beers paired with top-notch food offerings over pulse-pounding music from a powerhouse lineup of top local acts.
The festivities were opened with a toast led by SMB President Carlos M. Berba, San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. The event kicked off a series of San Miguel Oktoberfest Events which will happen at the Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 and at the Queensland Manor in Cebu City on October 31.
SMB lit up the famed integrated resort as guests were treated to complimentary beer samplers curated from San Miguel Beer’s global portfolio of brews as well as exciting new brews including India Pale Ale, Fruity Wheat Ale, Summer Ale and Specialty Lager.
Pop-ups lined the Crystal Pavilion’s signature winding walkway with gourmet restaurants Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli setting up shop while SMB’s new Draft Beer Mobile Bar Truck added more to the overflowing beer at the venue. Party-goers also took home plenty of limited-edition San Miguel Beer merchandise to remember the epic event.
The San Miguel Oktoberfest party rocked to some of the country’s top acts including Rico Blanco, Lola Amour, December Avenue, Maki, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, The Cohens, Paprika, DWATA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy.
More good vibes went around when recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, shot hoops with Oktoberfest party goers. Billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante also played an exhibition match and challenged revelers who dare to showcase their pool table skills.
The night wasn’t just a celebration, it was a memory-making spree where every sip and souvenir captured the spirit of San Miguel Beer.
San Miguel Oktoberfest remains to be the largest fiesta in the country recognized by the Department of Tourism since 2005. Get your tickets now at Ticket2Me.net for the San Miguel Oktoberfest at Paseo de Santa Rosa in Santa Rosa, Laguna on October 18, 2025 featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat and the San Miguel Oktoberfest at the Queensland Manor in Cebu City on October 31 with Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako as featured acts.
For the complete schedule of events, latest promos, and updates, like and follow San Miguel Oktoberfest on Facebook (www.facebook.com/SanMiguelOktoberfest).
