Kapuso actor Benjamin Alves is the latest celebrity to call out the Department of Trade and Industry (DTI) over its statement claiming that Filipino families can supposedly prepare a Noche Buena meal with just ₱500.
DTI Secretary Cristina Aldeguer-Roque earlier said the amount could cover a “simple” Christmas Eve spread—such as ham, macaroni salad, and spaghetti—for a family of four. The claim quickly drew widespread criticism from the public and lawmakers, who argued that the estimate is unrealistic given the rising cost of basic goods.
In a series of Facebook posts, Alves expressed disbelief and frustration, saying the suggestion minimizes the everyday struggles of ordinary Filipinos.
“Kahit siguro ChatGPT di kakayanin i-render yung 500 pesos Noche Buena na ‘yan, madame,” he wrote.
He then questioned why Filipino workers were being told to economize on a once-a-year family celebration while corruption remains rampant.
“Bakit niyo pinagtitipid ng ₱500 yung mga Pinoy for their Noche Buena, eh garapal nga mangurakot mga officials on a random Tuesday.”
For the actor, the statement shows a lack of respect for workers who are already stretching their budgets to survive.
“Magtratrabaho ka at makikipagsapalaran sa commute… maiiyak ka na kaiisip paano mo pakakasyahin pera mo. Only for them to say: sapat na ‘yung kita mo for Noche Buena. WTF man. Stop disrespecting the working class!”
The Kapuso star went on to challenge government officials to address the root causes of inflation instead of insisting that Filipino families reduce their holiday meals.
“Instead of trying to fit ₱500 for a Noche Buena, maybe try to figure out how you can lower the cost of food and living altogether… Subsidize the farmers, better transportation, MAYBE NO TAXES FOR 300 hundred f–king years.”
He added: “I say NO TAXES until the government can figure out a very public, very transparent method of distributing our money.”
Alves joins a growing number of celebrities and lawmakers criticizing the DTI pronouncement: Aiko Melendez called the ₱500 estimate an insult to Filipinos. Vice Ganda questioned the claim live on It’s Showtime, saying the Filipino people “deserve more.” Actor-host Edu Manzano teased a “₱500 Noche Buena Challenge.” Rep. Eli San Fernando challenged Sec. Roque to personally shop for a ₱500 Noche Buena, calling her statement “katangahan.”
Despite the backlash, DTI has stood by its earlier price guide, saying families can manage if they choose cheaper brands and simpler dishes.
On social media, netizens continue to express disbelief, with many urging officials to take the challenge themselves.
As Christmas approaches, the debate highlights a deeper frustration about rising prices, minimum wage levels, and the perceived disconnect between government officials and the public.
