Kapamilya flagship noontime show It’s Showtime has once again proven its dominance in the noontime slot, consistently outpacing its long-time rival EAT…Bulaga.
Based on the latest Nielsen NUTAM People survey, the Kapamilya program continues to enjoy a comfortable lead, cementing its hold on the audience base once ruled by its competitor.
On Monday, November 10, It’s Showtime registered a 5.4% rating, landing at #8 on the overall chart, while EAT…Bulaga settled at #12 with 3.6%.
The following day, November 11, the gap widened as It’s Showtime posted 5.0%, a full 2.1% higher than EAT…Bulaga’s 2.9%.
By midweek, November 12, the Kapamilya show dipped slightly to 4.8%, but still maintained a 1.9% lead as EAT…Bulaga held steady at 2.9%.
The momentum picked up again on Thursday, November 13, when It’s Showtime climbed to 5.1%, extending its lead to 2.1% over EAT…Bulaga’s 3.0%.
Finally, on Friday, November 14, the Kapamilya program closed the week strong with 5.4%, further pulling away with a 2.3% margin against EAT…Bulaga’s 3.1%.
With this consistent performance, It’s Showtime has firmly established itself as the reigning noontime leader. The big question now is whether the Kapamilya show can sustain this winning streak, or if EAT…Bulaga will find a way to recalibrate and reclaim its former throne.
