Canon Marketing Philippines, in partnership with Kanlungan sa Er-Ma Ministry, Inc. (KSEM), a non-profit dedicated to protecting and empowering vulnerable children—held a meaningful Kyosei CSR Day in Malate, Manila. KSEM’s mission to serve, protect and develop children aligns closely with Canon’s Kyosei philosophy, which champions working together for the common good and building brighter communities.
The initiative brought together 70 children from KSEM and 30 Canon employee volunteers for a day of nourishment, creativity, and shared joy. A highlight was the “Draw Your Big Smile” activity, where children expressed their happiest moments through art, guided and encouraged by Canon volunteers.
The artworks were displayed on the Wall of Big Smiles, while a photo booth captured each child proudly posing with their drawings. Every participant took home a printed photo keepsake, a lasting reminder of their Big Smile moment.
“At Canon, we believe progress means uplifting lives and creating lasting impact. Partnering with Kanlungan sa Er-Ma allows us to support children in need of special protection by not only providing nourishment, but also sparking joy and hope for brighter futures,” said Anuj Aggarwal, President & CEO of Canon Marketing Philippines.
The event forms part of Canon’s 2025 community initiatives, which include coastal cleanups, tree planting, and youth programs—reflecting Canon’s commitment to Kyosei and its mission of “Delighting You Always.”
