HitPay, a leading payment platform for small-to-medium enterprises (SMEs), today announced the launch of Borderless QR. This proprietary software solution bridges the gap between Southeast Asian merchants and the region’s rapidly growing tourist economy, which is projected to reach USD 39.52 billion in 2026. The launch follows a landmark 2025 for HitPay, where the platform achieved 2x YoY transaction growth and delivered over $10M in savings to its merchants, driven by a 124x surge in non-card volume since 2020.
In Southeast Asia, Micro, Small, and Medium Enterprises (MSMEs) account for 97% of all businesses, many retail and F&B merchants find it challenging to navigate the diverse technical standards required to accept a wide array of international wallets. HitPay’s Borderless QR simplifies this complexity, enabling its growing network of 20,000+ merchants to generate transaction-specific payments for international visitors as easily as local ones.
Within the HitPay app, a merchant simply enters the sale amount and selects the visitor’s home country to generate a dynamic QR code. Customers pay instantly via their preferred home wallet at mid-market rates with zero additional fees, while merchants receive next-day settlement in their local currency.
A Catalyst for Frictionless Regional and Asian Commerce
The launch of Borderless QR serves as a practical commercial engine for the ASEAN Regional Payment Connectivity (RPC) goals. While the RPC initiative establishes the high-level framework for interoperability between regional central banks, HitPay provides an accessible retail interface that MSMEs need to adopt these standards and capture sales.
By translating diverse regional and international standards into a user-friendly format, HitPay ensures even the smallest boutique or eatery can compete in a connected digital economy. Merchants can now support visitors using preferred home wallets, including QR Ph (Philippines), PayNow (Singapore), QRIS (Indonesia), PromptPay (Thailand), and VietQR (Vietnam), as well as major international standards like WeChat Pay (China) and UPI (India).
“As Southeast Asia advances its collective digital payment goals, our focus is on making those connectivity practical for small businesses,” said Aditya Haripurkar, Co-Founder and CEO of HitPay. “Borderless QR is about supporting the region’s spirit of collaboration by providing a streamlined checkout flow. Merchants can simply select a customer’s home country to generate a specific QR with a real-time converted amount, ensuring visitors pay with the wallets they trust while merchants continue to settle in their own currency”.
Simplifying Sales for the Local Storefront
As tourism across the region accelerates, the final hurdle for regional commerce has moved from the airport to the checkout counter. HitPay is removing the operational barriers that often separate a browsing tourist from a buying customer. By consolidating fragmented payment standards into a single, dynamic checkout flow, merchants on the HitPay network can regain hours previously lost to manual reconciliation and staff training.
This shift allows local entrepreneurs to provide a seamless, FX-transparent experience that mirrors the service levels of global retailers. Travelers avoid foreign exchange surprises by seeing exact costs in their home currency at the point of sale with zero additional fees. Merchants benefit from total operational certainty, receiving settlement in their home currency as soon as the next day, effectively removing exchange rate volatility from the storefront.
Building a Scalable Payment Network
The rollout of Borderless QR is strategically focused in Singapore, Malaysia, and the Philippines markets, though the solution is built for rapid scalability wherever HitPay operates. Unlike traditional integrations that require extensive infrastructure overhaul, any merchant within these territories can now activate international payment standards through a simple software update. Early adopters in the lifestyle retail space, such as The Paper Bunny, are already utilizing the solution to manage the rising volume of regional tourists.
“HitPay Borderless QR has allowed us to bring a ‘shop like a local’ experience to every tourist who walks through our doors,” said Afifah from The Paper Bunny. “By generating real-time currency conversion through a simple checkout flow, we’ve made international payments as simple as a local transaction, allowing us to focus on the customer experience rather than payment complexity”.
