Indonesian singer-songwriter HNATA teases his upcoming debut album SAYONARA! with a first look at the sonic direction in new single ‘should’ve known better’, a high-energy electronic-pop anthem built for festival sing-alongs.
Channeling more of an electronic emotion mixed with bedroom-pop intimacy, the Indonesian artist is staking out Asia’s pop-alternative-emo lane.
With his debut album expected to come around mid-2026, this first single release pairs upbeat energy and a soaring chorus with bittersweet lyrics on imposter syndrome and the constant burnout of being a musician and artist, offering a glimpse of what listeners can expect from SAYONARA! in this new era of HNATA’s music.
Listen to HNATA’s ‘should’ve known better’ here
HNATA (pronounced “Hinata”) is a genre-defying multi-hyphenate whose sound fuses alt-pop, R&B, and indie-rock sensibilities with a distinctly digital-age edge. A former member of the rising indie-rock trio PRYVT, HNATA now carves out his own lane—blending emotionally candid storytelling with polished, genre-fluid production.
Since his debut in 2019 with the breakout single “Slowtime,” HNATA has cultivated a devoted online following through his emotionally raw yet infectiously melodic songs. His lyrics tap into the universal themes of youth—heartbreak, fleeting relationships, and the quiet moments of everyday life—delivered through a lens that’s equally nostalgic and hyper-current.
HNATA’s music transcends borders, with collaborations reaching from South Korea to North America, showcasing his ability to connect with fellow independent artists around the world. His work feels right at home in the streaming era, where self-made bedroom pop stars are defining a new wave of global sound.
As he prepares to release more music, backed by a growing team and a sharpened artistic vision, HNATA is poised to become Indonesia’s next breakout artist—leading a new generation of “chronically online” creators, inspired by acts like Porter Robinson, Keshi, and The 1975.
