TCL Electronics, the Philippines’ #1 Panel TV brand and a global leader in display and cooling technology, officially marks a new milestone with a product line designed to redefine the intersection of work and play. Leveraging its world-class panel expertise, TCL is set to dominate a brand-new space with the official launch of the TCL Monitor held recently at the Circuit Base flagship store in Quezon City.
TCL expands its legacy of excellence with its official entry into the Philippine monitor market. From high-stakes professional productivity to deeply immersive cinematic experiences, this launch represents the definitive shift in viewing habits that Filipino consumers have been waiting for.
“TCL’s vision has always been to ‘Inspire Greatness,’ and we do that by putting innovative tech within everyone’s reach. Our new monitor line is a testament to that—combining cutting-edge performance with a price point that empowers the community. We aren’t just selling screens; we are providing the gateway to better productivity and world-class entertainment, made accessible through our trusted partners at Circuit Base,” says Joseph Cernitchez, TCL Brand Manager.
Redefining the View
(L-R) TCL Brand Manager Joseph Cernitchez, TCL Assistant Product Manager Oriana Jang, Circuit Base President & CEO Margaret Tan Bueno, TCL B2B Sales Officer Alvin Racks Uy, Circuit Base Executive Officer Jovencito Almendras, and Brand Management Head Dustin Kwan.
The TCL Monitor is purpose-built to seamlessly adapt from a high-performance professional workspace to an immersive gaming setup, delivering versatility, speed, and visual precision for today’s multi-functional users.
During the launch event at Laptop Factory, guests were immersed in a dynamic presentation showcasing the cutting-edge capabilities of the new TCL Monitor lineup. The session placed a spotlight on TCL’s unique value proposition: the seamless fusion of high-speed innovation and market-leading accessibility, proving that superior performance is now within reach for every Filipino.
Welcoming guests and shoppers to the Laptop Factory flagship store was Margaret Tan Bueno, Owner of Circuit Base. She couldn’t hide her excitement about the store’s newest arrival: the TCL Monitor.
“TCL is a brand I’ve always relied on personally for its durability,” Ms. Bueno shared. “I’m so happy that TCL Monitors have officially arrived at Laptop Factory! We’ve put together some incredible exclusive bundles and packages that you won’t find anywhere else. Come visit any of our branches and grab yours today!”
Ms. Oriana Jiang, TCL Assistant Product Manager, spearheaded the product introduction, offering a strategic outlook on TCL’s entry into the local scene. During her presentation, she provided key insights into how TCL’s monitor lineup is poised to disrupt the competitive Philippine market by leveraging the brand’s global display expertise and a deep understanding of the Filipino consumer.
TCL Assistant Product Manager Oriana Jang and Circuit Base President & CEO Margaret Tan Bueno
She says, “TCL isn’t just a monitor brand; we are the creators of the technology itself. Unlike competitors who rely on third-party suppliers, we manufacture our own panels, allowing us to oversee every detail of the production process. This vertical integration ensures that every screen meets our rigorous standards for consistency and color. For the Filipino consumer, the benefit is clear: you no longer have to choose between ‘affordable’ and ‘high-performance’—TCL delivers both.”
Engineered for excellence, the TCL Monitor features a 144Hz Native Refresh Rate and Precise Dimming for fluid, high-contrast visuals. With a 93% DCI-P3 Wide Color Gamut and 450 nits of Peak Brightness, colors remain vibrant and true-to-life. To support long-term productivity, the display is TÜV Rheinland certified for Flicker-Free and Low Blue Light performance, ensuring a comfortable viewing experience even during extended use.
For more details, log in to www.tcl.com or follow TCL Official Facebook and Instagram accounts.
About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.
