Kojie.san SunProtect officially took over the shores of Station 1, Boracay during the highly anticipated LaBoracay 2026 weekend, making a massive splash with the unveiling of the Philippines’ longest beach towel as part of the launch of the brand’s “Got You Covered” campaign.
The partnership between Kojie.san SunProtect and LaBoracay 2026 transformed the island’s iconic white sands into an ultimate summer activity. Designed to encourage beachgoers to embrace the sun with confidence, the activation featured a series of engaging zones that blended summer fun with essential skin protection.
The activation’s biggest highlight was the unveiling of the massive 200-ft Kojie.san SunProtect beach towel which transformed Boracay’s shoreline into a striking summer spectacle. Beyond its scale, the installation visually brought the “Got You Covered” campaign to life, symbolizing full-coverage protection under the sun or any kind of light. It reinforces Kojie.san SunProtect’s promise of complete protection, making it one of the most talked-about attractions during LaBoracay 2026.
Complementing the centerpiece installation was the Kojie.san SunProtect Booth, where guests received product samples, giveaways, and experienced live sunscreen application and reapplication. The Got You Covered Photozones drew crowds with their distinctive arc and interactive installations, while the SunProtect Lounge provided a shaded space for guests to relax and recharge. Beachgoers also enjoyed the Beach Play Zone, where they could unwind, play games, and join summer-themed activities.
The activation also introduced sun-worshippers to the new Kojie.san SunProtect products, which include Kojie.san SunProtect Daily Sun Gel, Sun Spray, and Kids Sun Milk, all powered by RadiCare technology, which serves as a protective barrier that shields the skin from any harmful light radiation polluting the skin.
Kojie.san SunProtect Daily Sun Gel offers SPF 50+ PA++++ in an ultra-light, non-comedogenic formula with Pentavitin, providing up to 72 hours of hydration.
Kojie.san SunProtect Sun Spray is a clear, non-sticky spray with SPF 69+ PA++++, water- and sweat-resistant protection, a refreshing cooling sensation, and Vitamin E enriched for outdoor reapplication.
Kojie.san SunProtect Kids Sun Milk features SPF 50+ PA++++, advanced UV filters, and a mineral, gentle, tear-free formula, clinically tested for children aged 10 months and up with sensitive skin.
All Kojie.san SunProtect products are formulated with UVA/UVB protection, UV radiation shielding, SPF-tested efficacy, and are dermatologically tested, non-comedogenic, paraben-free, and reef-safe for safe and effective everyday sun care.
Beyond the festivities, Kojie.san SunProtect underscored the importance of sun protection with its multi-light protection, powered by RadiCare technology to deliver complete defense against every kind of light for every kind of lifestyle.
With #KojiesanSunProtect and #GotYouCovered taking over the beachfront, the brand delivered an unforgettable and fully covered (and protected!) summer experience. Experience the confidence of total sun protection—discover and try Kojie.san SunProtect products today!
