BINI has joined Spotify’s The Come Up as the first Southeast Asian act featured in the series, which tracks the milestones behind an artist’s rise on Spotify. BINI brings a distinctly P-Pop story where in the last week of April alone, BINI’s daily streams grew 2.5 times in a single day.
Even before their official debut, Da Coconut Nut was already reaching listeners on Spotify. Lagi landed them on the cover of Spotify’s P-Pop On The Rise – opening their music to new audiences through playlist discovery. Pantropiko gained traction from Viral Hits Philippines before moving to Hot Hits Philippines. Their feel-good track Salamin, Salamin and diary-inspired EP Talaarawan took over Tatak Pinoy.
Spotify backed BINI early. The group joined RADAR Philippines in 2022, Spotify’s global music program for emerging artists, and returned in 2023 and 2024 as their audience grew beyond the Philippines. Alongside their music, Podcast Ng Mga Walang Jowa, exclusively on Spotify, gave Blooms a closer look at the group, deepening the connection with fans at home as their profile grew globally.
As BINI’s popularity surged locally, their music also began finding audiences outside the Philippines. Cherry On Top, their first global single, also reached Spotify playlists across Southeast Asia, the US, Canada, and the UAE.
“We’ve grown so much over the years because of everyone who has supported us, from our Blooms who’ve been with us since day one to listeners who are hearing our music for the first time. Every stream and every connection means so much to us. Spotify has been a huge part of that journey, giving us a space to stay connected with listeners wherever they are while giving us a platform to share more of Filipino music with the world,” shares BINI.
BINI’s inclusion in The Come Up, places them alongside global artists including KATSEYE, Olivia Dean, and sombr, as the first act from Southeast Asia featured in the series.
