Last week, Spotify hosted PURE FLOWERS LIVE with LE SSERAFIM in Seoul to celebrate the release of their 2nd Studio Album, ‘PUREFLOW’ pt. 1, with loyal FEARNOTs (the group’s fans). Taking to the stage ahead of the album’s official release, the group performed all-new songs, “BOOMPALA,” “Creatures” and “Sonder,” live for the very first time – alongside the lead single “CELEBRATION,” as well as fan-favorite hits “SPAGHETTI” and “CRAZY.”
Today, LE SSERAFIM has dropped the first Spotify Performance Video from the event – treating fans around the world to their first-ever live performance for “BOOMPALA.” A special K-Pop ON! Video Podcast is also out on Spotify now, featuring the group’s intimate talk session from PURE FLOWERS – where they answered fan questions and opened up about their new album, this new chapter, and their personal journeys of growth.
More Spotify Performance Videos from PURE FLOWERS LIVE will roll out exclusively on Spotify in the days ahead – LE SSERAFIM’s way of sharing and commemorating their new era with every FEARNOT – wherever they are.
From RADAR to Global Superstardom
This moment has been years in the making. In 2023, LE SSERAFIM was selected as a Spotify RADAR artist – joining the platform’s global program that serves to help emerging artists grow their reach and deepen connections with fans. Three years on, their annual streams are more than 4X what they were pre-RADAR.
Since their debut, they’ve landed over 33,000 placements across Spotify charts worldwide, and listeners have added their music to over 46 million playlists on the platform. Today, LE SSERAFIM has over 15 million monthly listeners on Spotify, and their top markets on-platform span the globe, covering the USA, Japan, Indonesia, Mexico, the Philippines, Brazil, Taiwan, the UK, Thailand and South Korea – a reflection of how far their music and fanbase has reached.
“LE SSERAFIM has built a remarkable global fandom on Spotify, and PURE FLOWERS LIVE was a powerful example of the connection they continue to create with fans around the world. Bringing these performances onto Spotify through video allows those moments to extend far beyond the venue itself – helping more fans experience the artistry, emotion, and energy that make Korean music so impactful globally,” said John Han, Head of Music, Spotify Korea.
From hosting exclusive live events, to bringing fans around the world into major milestones in music through videos on-platform, Spotify is dedicated to giving its users more ways to get closer to the artists they love and the moments that matter to them.
PURE FLOWERS LIVE was the latest in a series of landmark Spotify events around the world – following the recent SWIMSIDE in New York City for BTS’ comeback, Billions Club Live with Bad Bunny in Tokyo, and Billions Club Live with Olivia Rodrigo in Barcelona.
