At a time of rising costs and economic uncertainty, freelancing has emerged as a growing source of opportunity. As more Filipinos turn to freelancing as a viable long-term career, many are adopting digital tools like the GCash Virtual US Account to simplify cross-border payments.
Recognizing this, the GCash Freelancer Connect, a series of community events designed to bring freelancers based in different cities in the country, made its way to Pampanga for its first regional leg. Attendees gathered to learn from speakers KD Creatives and Dani Jacobe, who led practical sessions on how to diversify income streams, charge more competitive prices, and build greater financial confidence with the support of tools like GCash. Here are key insights shared during the event:
Strong relationships create steady opportunities
With more Filipinos entering the freelancing industry, standing out has become a bigger challenge. For Dani Jacobe, building meaningful connections – and knowing how to communicate value clearly – makes all the difference.
Dani shares how the right systems helped her turn outreach into meaningful client conversations.
“Your goal is not just to find one client. Your goal is to build a system that helps you keep finding and serving clients,” she shared.
What she has learned over the years is that outreach should go beyond simply introducing one’s services. Freelancers should learn to identify problems, offer clear solutions, and create opportunities for intentional conversations from the very beginning.
“Your skill becomes more valuable when you connect it to a specific business need,” she added.
Be confident in your worth
For Kyla Dizon, the journey to becoming “KD Creatives” didn’t happen overnight. Before building her online community around content creation and offering digital guides and advice through her platform, she experienced self-doubt and pressure as a young freelancer. One area where that hit hard was in communicating her value to potential clients.
Kyla reflects on how recognizing her worth helped her move from fear-based pricing to value-based pricing.
“The truth is, a lot of freelancers are incredibly talented, but still undercharge because they haven’t fully recognized the value of what they bring to the table,” she explained.
The turning point came when she stopped pricing from a place of fear or being scared that clients would walk away because she’d be too expensive and instead, began pricing from a place of confidence. But that confidence, Kyla noted, came only once she fully embraced her personal brand as a freelancer.
“Now, I approach pricing differently — not based on fear, but on the value and experience I know I can deliver,” she explained. During the Freelancer Connect, she urged attendees to use a pricing matrix, which she has made available online, to accurately determine how much they should charge clients for the services they offer.
Receiving payments should not feel complicated
Another common challenge freelancers face is receiving payments, especially from overseas clients, where the process is often inefficient. To address this, GCash has introduced the Virtual US Account, a feature designed to make receiving USD payments easier.
Users can now receive USD transfers directly from US-based clients using their own routing and account numbers, similar to a traditional US bank, within the GCash app. This feature helps freelancers avoid unnecessary deductions, hidden fees, and lengthy transfer processes, while also ensuring competitive forex rates. Users can convert their USD to PHP when it is most favorable for them – they have full control of when they want to withdraw it into their GCash e-wallet.
Sophia highlights how freelancers can conveniently receive, manage, and make the most of their hard-earned income through the GCash Virtual US Account.
“We want to ensure that freelancers in the Philippines can receive and manage their money in the most convenient way possible and in a manner that ensures they don’t lose so much of their hard-earned cash. Once in your Virtual US Account, you can access and manage your earnings instantly inside the GCash app – whether that’s converting to PHP, paying bills, buying load, or even growing your wealth through our financial services,” shared Sophia Sison, Product Manager under the International Business Group at GCash.
Create your Virtual US Account today
As freelancing continues to grow across the country, GCash hopes initiatives like the Freelancer Connect can help create more spaces where freelancers feel supported — not just financially, but as a community navigating a rapidly changing world of work together.
Freelancers learn how to create their GCash Virtual US Account.
Creating your Virtual US Account is easy:
Open the GCash app – Tap US Accounts in the Explore the App section
Tap Continue and verify your information
Complete your account creation
