MediCard Philippines (MediCard), a leading health company and the health arm of AIA Philippines (formerly Philam Life), continues to advance its mission of empowering Filipinos to live healthier, longer, better lives through its enhanced LiveWell Lifestyle Management Program (Livewell). Developed in partnership with Singapore-based health technology and analytics company Amplify Health, the program is powered by the AMPED app, an innovative all-in-one platform that connects members with doctors, nutritionists, coaches, and support services anytime, anywhere.
“Livewell is designed to give MediCard members timely, personalized support whenever they need it,” said MediCard CEO Julian Mengual. “It helps individuals achieve their health goals in ways that are practical and relevant to their daily lives, while delivering a more seamless and accessible care experience.”
Personalized Care Within Reach
MediCard’s Livewell Lifestyle Management Program is a long-term, holistic care pathway designed to help its members manage chronic conditions such as diabetes, hypertension, and cardiovascular disease.
The program simplifies condition management by making care more personalized and accessible. Members can benefit from:
One‑on‑one support through video consultations and unlimited text-based coaching
Direct access to a lead dietitian who can guide them every step of the way.
Helpful tools that make healthy habits easier to build, such as AI‑powered meal logging, food ratings, activity and sleep tracking, personalized goals, and more.
Access to insights such as biomarker trends, weight updates, and progress summaries
All coaches are based in the Philippines, trained in lifestyle management, and able to communicate in both English and Tagalog, ensuring support is both accessible and relatable.
Lifestyle Management Program Patient Journey
For one patient living with diabetes, the decision to commit to the program came after a personal turning point, “I tried to manage my nutrition on my own but failed and I fainted. I thought of my son, and I realized that even though I’m a nurse, I needed a professional nutritionist who could check my weight, daily needs and nutritional requirements to formulate the right diet for my condition.”
She had one clear goal when she decided to join the program: to better manage her condition. Through Livewell, she now works closely with MediCard’s medical and nutrition team, receiving ongoing support tailored to her needs.
Human Expertise Meets Smart Technology
Registered Dietitian Emma Perida emphasizes that sustained patient success is driven by clarity and continuous support, both of which are embedded in the program.
“Patients stay consistent because of the milestones we set together. When the goals and expected results are clear, they follow through. And as they go along, we continue to support them, communicate with them, and follow up. They know we care,” said Perida.
Perida says the coaches’ responsiveness and genuine concern drive accountability, paired with a personalized approach that Livewell reinforces through structured coaching and clear communication channels.
Dr. Mary Joanne Ramos, MediCard’s Head of Medical Governance and Capability, emphasized that one of the core philosophies behind every lifestyle management program is empowering patients through sustainable habits. She also mentioned that for such a program to be considered a success, the three C’s should be present: “It must be continuous, consistent, and complete. Continuous effort, consistent good habits, and complete adherence to medication and follow-ups are what truly move patients toward better health.”
Livewell reinforces these principles through one-on-one coaching, progress tracking, program summary reports, and more to help the patients in the health journey.
Bringing Livewell to Life: Event Launch and Roadshow
Livewell participants having their passports stamped in one of the stops for the Livewell Expedition.
The program officially kicked off with a 3-day launch event titled “Livewell Expedition” at MediCard offices, delivering an immersive Livewell experience to MediCard employees.
The event featured curated “health destinations” guiding participants through a holistic wellness journey, starting with blood tests to assess key health indicators. There were also face-to-face medical consultations and personalized health assessments with a doctor, and several wellness booths offering essential health resources and products.
Since launch, the program has been continuously rolled out through a series of roadshows nationwide to keep the momentum going, bringing similar wellness experiences to several corporate accounts of MediCard.
Through Livewell, MediCard reaffirms its commitment to stand with patients in helping them build healthier habits, overcome challenges, and achieve long-term wellness. Livewell Lifestyle Management Program is exclusively available to MediCard members, ensuring that enrollees receive personalized support and guidance as part of their healthcare benefits, along with a few thoughtful rewards throughout the program.
MediCard members and non-members alike are encouraged to discover how the Livewell Lifestyle Management Program can support their wellness journey. To inquire about eligibility or participation, you may contact your MediCard point-of-contact or email lifestylemanagement@medicardphils.com. You may also visit https://www.medicardphils.com/ or follow MediCard’s official Facebook and Instagram account for more details.
