Nestle Purina launched Friskies Dog, an expertly formulated dog nutrition with premium protein, vitamin D, calcium and antioxidants that help dogs stay active and healthy
Nestlé Purina Philippines unveiled its latest product offering to Filipino pet parents with NEW Friskies Dog at Camp 100, an immersive pet-centric event that celebrated the brand’s commitment to 100% complete nutrition for dogs, bringing together the Filipino pet community from celebrity fur parents to industry experts at the Glorietta Activity Center last 16 May 2026.
Fur parents enjoyed the Purina Pet Club backed by Purina’s expertise in pet nutrition
At the heart of the launch was the introduction of Friskies Dog, Purina’s newest dog food offering to Filipino fur parents formulated with high-quality protein that support muscle development, calcium, and vitamin D for strong bones and teeth, and antioxidants that help support dog’s overall health and well-being. Backed by expert formulation, Friskies Dog® brings premium dog nutrition within reach among Filipino fur parents who want the best for their dogs with complete and balanced nutrition every day.
Members of the Purina Business Unit team pose at Camp 100 during the launch of Friskies Dog, marking another milestone in Purina’s mission to enrich the lives of pets and the people who love them.
“Nestle Purina believes that every dog deserves 100% care, and that starts with everyday nutrition. Through Friskies Dog, pet parents can be confident that every bowl delivers the nourishment their dog needs, making every mealtime their meaningful expression of love and care,” said Erik Cerrer, Brand Manager from Nestle Purina Philippines.
The launch reinforced Nestlé Purina’s commitment to supporting Filipino fur parents through science-backed nutrition and expert guidance. At Camp 100, fur parents explored interactive booths that spotlighted Purina’s hundred years of expertise and how Friskies Dog® formulation supports optimal body function, energy levels, and metabolic health that help dogs stay active every day. It also invited pet owners to join the Purina Pet Club and introduced its partnership with Biyaya Animal Care, inviting participants to meet adoptable puppies named Mercedez, Cherry, and Bella.
Mercedez, one of the adoptable puppies under care of Biyaya Animal Care, an animal welfare organization in the Philippines. Nestle Purina advocates for pet adoption
Participated in by over 170 Filipino pet lovers including celebrity fur parents Macoy Dubs, Sharlene San Pedro, Emilio Daez, and Krystal Mejes, the launch marked another milestone for Nestlé Philippines in supporting the growing Filipino households embracing pets as part of the family, driving demand for trusted, expertly formulated nutrition.
Actor fur parent Emilio Daez and his dog, Sunnie, strike a pose at the Friskies photo booth during Camp 100
With 130 years of pet nutrition expertise, Nestlé Purina remains committed to advancing pet health through science and innovation across the Philippines and beyond.
