ROKID Philippines officially introduced the Rokid AI Glasses Neo Fashion Glasses in the Philippine market through an immersive launch event in partnership with Josh Yugen and House of Yugen, bringing together the worlds of artificial intelligence, fashion, innovation, and entertainment at Lanson Place Mall of Asia, Manila.
The exclusive launch featured a futuristic runway presentation, directed by Josh Yugen, where some of the Philippines’ most recognizable personalities walked alongside Thai-Japanese heartthrob Luke Ishikawa Plowden, showcasing how wearable AI is redefining modern lifestyle and fashion.
Among the celebrities and personalities who graced the runway were Arci Muñoz, Miss World Philippines Gwen Fourniol, Miss Globe Maureen Montagne, Jam and Haru, grand winners of Face of the Philippines, singer Sam Hashimoto, content creator Yukio, and Misbah Arshad, who represented Pakistan at Miss International and Miss Supranational. Together, they demonstrated how fashion and artificial intelligence can seamlessly merge, transforming wearable technology into a stylish everyday essential.
The evening also marked another milestone with the official introduction of GEN YU, Josh Yugen’s newest AI-driven brand dedicated to bridging innovation, creativity, fashion, and emerging technologies through transformative experiences and strategic collaborations.
“Today’s launch represents more than the introduction of a new product—it signals the beginning of a new era where artificial intelligence becomes a natural extension of everyday life,” said Macgyver Yu, Philippine Representative of ROKID. “The Rokid AI Glasses Neo Fashion Glasses are designed to empower users with intelligent technology while maintaining elegance and style. Through our partnership with Josh Yugen and House of Yugen, we are proud to present AI in a way that is accessible, aspirational, and inspiring for the Philippine market.”
Alex Yuen, Manager – APEC, ROKID, emphasized the company’s commitment to expanding AI innovation across the region.
“The Philippines is one of the most dynamic and exciting markets in Asia. Collaborating with House of Yugen has allowed us to introduce Rokid in a uniquely creative way that resonates with consumers. We believe wearable AI will transform how people communicate, work, travel, and experience the world, and this launch is only the beginning of our journey in the region.”
For Josh Yugen, the collaboration reflects his long-standing vision of connecting creativity with future technologies.
“House of Yugen has always been about introducing what’s next. With the launch of GEN YU and our partnership with ROKID, we’re creating experiences where fashion, technology, culture, and innovation exist together. This isn’t simply a product launch—it is a movement that encourages people to embrace AI as part of everyday creativity and human connection.”
Following the runway presentation, guests participated in an insightful panel discussion exploring the transformative impact of artificial intelligence across multiple industries. The conversation featured respected leaders including Atty. Sal Panelo, former Presidential Spokesperson; Dr. Jonas Apostol, Owner of Apostol Dental and Cosmetic Center; Gwendolyn Pang, Secretary General of the Philippine Red Cross; Chezka Gonzales, pilot and content creator; Josh Yugen; and members of the ROKID family. Together, they discussed how artificial intelligence continues to reshape healthcare, communications, humanitarian work, aviation, business, and the creative economy.
The successful launch was made possible through the support of valued partners including Anika Makeup, Lumi Candles, Lanson Place Mall of Asia, Daryl Tejano, GEN YU, and XPEDITION Magazine, whose collaboration helped bring the visionary event to life.
By combining cutting-edge wearable technology, fashion, influential personalities, and meaningful conversations on the future of AI, ROKID Philippines, together with House of Yugen and GEN YU, has set a new benchmark for innovation-driven experiences in the country.
