AirAsia is set to elevate the excitement at AirAsia HYROX Chiba in Japan this 6-9 August at Makuhari Messe with an immersive brand experience for athletes, supporters and fitness enthusiasts from around the world, featuring exclusive merchandise, interactive experiences and appearances by the AirAsia Dream Team.
Following the launch of its regional partnership with HYROX APAC earlier this year, AirAsia continues to champion the ‘Dare to Dream’ mindset along with purposeful travel by connecting the region’s rapidly growing fitness community to compete and experience the world’s fastest-growing fitness race together.
One of the race weekend’s biggest highlights will be the introduction of the AirAsia Dream Team, featuring Netflix’s Physical: Asia stars Katsumi Nakamura of Japan and Justin Coveney of the Philippines, representing AirAsia in the Men’s Pro Double category over this weekend. The duo will also be meeting fans at the AirAsia booth on Saturday, 8 August, from 3.00 PM to 3.20 PM (GMT+9).
Maryanna Kim, Chief Brand & Communications Officer of AirAsia Next said, “It’s evident that HYROX has a passionate community following who are united by resilience, determination and the pursuit of excellence. That energy and ‘Dare to Dream’ spirit resonates deeply with the AirAsia brand. Every race begins with a journey, and we’re proud to connect athletes and supporters across Asia Pacific to these incredible energetic events. Through our partnership, we’re creating experiences that go beyond travel, from exclusive merchandise and athlete meet-and-greets to unforgettable moments that celebrate the community at the heart of HYROX.”
Athletes and supporters alike who visit the AirAsia Athlete Pit Stop booth can enjoy a range of experiences including the AirAsia Grip Challenge, custom keychain creation, temporary tattoos applied by AirAsia cabin crew, photo opportunities, daily flight giveaways and exclusive merchandise.
There will also be the limited-edition AirAsia HYROX Chiba destination patch, which can be redeemed by simply presenting any AirAsia flight boarding pass from any journey taken in 2026 within the AirAsia MOVE app, while stocks last.
Whether racing for a personal best, cheering from the sidelines or discovering HYROX for the first time, athletes, supporters and fitness enthusiasts are invited to visit the AirAsia booth throughout AirAsia HYROX Chiba and experience the energy of one of the world’s fastest-growing fitness communities up close. Follow @airasia for all the exciting updates taking place throughout 6 – 9 August at AirAsia HYROX Chiba.
