Japanese boy group BE:FIRST has released their new single, “BRUCE WAYNE”, a cross-cultural collaboration featuring American rapper Flo Milli and producer ATL Jacob. The hard-hitting, genre-defying track signals a powerful new era for BE:FIRST as they continue to push creative boundaries on a global stage. Arriving alongside an official music video, “BRUCE WAYNE” offers fans their first glimpse into the group’s next chapter. 
Marking a significant step forward in their global rise, the track was brought to life by Starrah (Beyoncé, Megan Thee Stallion), Taylor Ross (Normani), ATL Jacob, and Flo Milli, alongside BE:FIRST’s executive producer and BMSG CEO SKY-HI. The single blends the band’s gritty, dynamic sound with Flo Milli’s confident, playful delivery, all set against ATL Jacob’s hypnotic production. Reflecting on the collaboration, ATL Jacob shared, “As a producer, I love being put in environments that are unfamiliar. It forces you to listen differently, create differently, and ultimately make something that feels fresh and genuine.”
BE:FIRST – “BRUCE WAYNE” (Official Music Video)
“BRUCE WAYNE” arrives ahead of BE:FIRST’s first international EP, ‘WATCH ME’, set for release on September 18th. Featuring production from acclaimed collaborators including Tommy Brown (Ariana Grande, Justin Bieber) and ATL Jacob, alongside a guest appearance from rapper BIA, the EP represents the band’s ambition to break beyond borders and establish themselves as global artists. Pre-save ‘WATCH ME’ HERE.
BE:FIRST currently has a global digital following of over 4.3 million and continues to rapidly expand its international fanbase. The group has built a particularly strong following across Southeast Asia, with significant support in Indonesia, the Philippines, Taiwan, Thailand, and Malaysia.
Building on this momentum, the band will perform at LaLaLa Festival Jakarta on August 23rd before embarking on their BE:FIRST WORLD SHOWCASE 2026 “WATCH ME”, bringing their electrifying live performances to Bangkok, Taipei, Manila, and New York for a total of five shows across September and October 2026. Marking another milestone in the group’s international presence, the tour gives fans beyond Japan the opportunity to experience their boundary-pushing artistry live as they continue to usher in the next chapter of their career.
