The Shangri-La BGC was filled with excitement as Wipro Consumer Care International and S Brands Consumer Care Inc. officially marked the beginning of their partnership on July 21, 2026—a collaboration built around shared values and a common goal of bringing quality consumer care products closer to more Filipinos.
The occasion brought together company executives, partners, media guests, and special personalities to witness the formal announcement of the collaboration. At the center of the event were Mr. Nagender Arya, President, East Asia, Yardley India, and Chief Operating Officer of Wipro Consumer Care International, and Mr. Dicky Sy Ong, President of S Brands Consumer Care Inc., who represented the two companies as they officially joined forces.
From the discussions during the event, it was clear that the partnership was not simply about putting two names together. Both companies emphasized the importance of having the same values—principles that guide how they build their brands, develop their products, and serve consumers.
That shared foundation is what made the collaboration possible.
With Wipro Consumer Care International and S Brands combining their strengths, the partnership aims to further strengthen the availability of high-quality and effective consumer care products, particularly for Filipino consumers. The collaboration opens an opportunity to reach more households while continuing to focus on products designed around everyday consumer needs.
The event also became more personal with the presence of actress Dimples Romana, who attended as a representative of the product she endorses. Her appearance added a familiar face to the celebration and gave the partnership a perspective that went beyond the corporate side of the announcement.
Dimples shared her happiness about seeing the two companies come together, particularly because she knows and believes in the quality of the products she represents. For her, having the partnership reach more consumers means giving more Filipinos the opportunity to experience products that she considers worth using.
As the program continued, the atmosphere reflected the excitement surrounding what comes next. Executives and guests looked ahead to a collaboration that could strengthen both companies’ presence in the consumer care market while making their products more accessible to a wider audience.
For consumers, the partnership represents more choices and greater access to products backed by two companies that share a commitment to quality and effectiveness. For Wipro Consumer Care International and S Brands, it marks the beginning of a new chapter built on a common set of values.
The gathering at Shangri-La BGC ultimately served as more than a formal partnership announcement. It was a celebration of two organizations finding common ground and using that connection to pursue a bigger goal—bringing trusted consumer care products to more Filipino homes. (with reports from Carlos Aragon)
