In Urban Luzon, which accounts for 77 percent of the total urban TV households in the country, GMA scored a 35.2 percent average total day household audience share, higher by 3.3 points over ABS-CBN’s 31.9 percent and 23.8 share points over TV 5’s 11. 4 percent.
GMA also continued to lead in its bailiwick Mega Manila, scoring an average total day household audience share of 36.3 percent, ahead of ABS-CBN’s 29.2 percent by 7.1 share points, and of TV 5’s 12.3 percent by 24 share points. Mega Manila represents 60 percent of the nationwide urban TV household population.
Gozon said the Network is planning to schedule programs that will win in the ratings game and raise revenues. Lizelle G. Maralag, President and COO of GMA Marketing and Productions Inc., said GMA will be coming out with 10-15 new programs per quarter.
GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as TNS. In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190 homes as compared to Kantar Media’s 770 homes. Meanwhile, Nielsen has a nationwide urban sample size of 2,000 homes, which is statistically higher than Kantar’s sample size of 1,370.
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