Vita Coco is the number one brand of coconut water that is loved by the biggest celebrities, athletes, fitness gurus and beauty experts. This is an all-natural, super-hydrating, fat-free, cholesterol-free, nutrient-packed, potassium-stacked, mega-electrolyte drink that comes in several fruity flavours.
Vita Coco was founded by longtime friends Michael Kirban and Ira Liran who stumbled upon the idea of creating a coconut water beverage brand when they met two Brazilian women in a Lower East Side bar in New York. It was the first brand in the US to market fresh coconut water in Tetra Pak starting in 2004, and has since become America’s favorite coconut water with over 60% market share.
Vita Coco is based on one single ingredient, fresh coconut water. This water comes from young green coconuts and is full of naturally occurring potassium and essential electrolytes. There are no colourings, preservatives, or flavourings and it is never made from concentrate. So whether you’re a fitness freak or simply a busy mum with a demanding schedule, Vita Coco is a natural route to hydration.
Vita Coco will initially be launching the pure unflavored coconut water in 330ml Tetra Prisma Pack with a re-sealable cap. Vita Coco is currently sold at leading convenience and retail stores in the country, including 7-11, Rustan’s, and Shopwise. Suggested retail grocery price for a 330ml pack is P35.
Exclusively distributed in the Philippines by Century Pacific Food, Inc., Filipinos can now enjoy the coconut water brand loved by Hollywood celebrities.
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