BRIT-nominated British DJ, producer and artist Sigala, alongside chart-topper James Arthur, unveil a breathtaking acoustic rendition of their hit single ‘Lasting Lover’ today [October 9th 2020].
Stripping the track back to its early origins as a ballad, the simplicity of this acoustic version showcases the raw emotion and endearing honesty of the lyrics. James’ voice is profound against the plucks of his guitar, whilst Sigala steps from behind the decks onto the piano. The song instantly takes on a whole new meaning and the stunning visual, featuring a beautiful string quartet is almost a world away from the euphoric and up-tempo ‘Lasting Lover’ that is dominating the airwaves.
‘Lasting Lover’ has already racked up over 20 million streams, hit #1 on the iTunes Chart, #1 on the Big Top 40, as well as crashing its way into the Official Charts Top 20 and is still climbing. Additions to key playlists including Radio 1, and Capital FM’s S List, Kiss FM, Apple Music’s Today’s Hits, Spotify’s Hot Hits UK have seen the release accelerate in momentum since its release 4 weeks ago.
Multi-platinum singer-songwriter James Arthur has sold over 30 million records worldwide. Last year he was awarded a disc for reaching a billion streams on Spotify with his No.1 global hit ‘Say You Won’t Let Go’, an amazing feat when you consider only 99 records have achieved a billion streams on Spotify in history. James has released three hugely successful albums ‘James Arthur’ (No.2), ‘Back From The Edge’ (No.1) and last year’s ‘YOU’ (No.2), alongside nine solo UK Top 40 singles, including two No.1 smash hits. To encourage people to stay home and stay safe during this global health crisis, James recently launched his ‘Safe Inside’ campaign which included specially recorded music and new videos, with all profits from James and his record label being donated directly to NHS Charities Together and SANE.
‘Lasting Lover’ follows an incredible string of single releases from Sigala, including the hit single ‘Wish You Well,’ Sigala’s seventh Top 10 single and ninth global gold single and ‘We Got Love’, which featured Ella Henderson. Sigala is also still climbing the charts with ‘Heaven On my Mind’ – another collaborative Top 20 summer smash with the UK’s Becky Hill.
‘Lasting Lover’ marks the start of an exciting new chapter for Sigala, who is currently crafting his sophomore album – the follow-up to 2018’s ‘Brighter Days’. The debut album featured ‘Lullaby,’ and the number one single ‘Easy Love,’. Brighter Days is already a BRIT Certified Breakthrough album, officially silver status selling over 136k in the UK alone and was the highest charting dance debut album of 2018.
