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Home»Press Release»NEW LOOK. SAME LOVE. HEART MATE: The Next Level for the Philippines’ No. 1 Canola Oil Brand
Press Release

NEW LOOK. SAME LOVE. HEART MATE: The Next Level for the Philippines’ No. 1 Canola Oil Brand

Lion's DenBy Lion's DenJuly 12, 2025No Comments5 Mins Read
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Heart Mate Canola Oil, the Philippines’ leading canola oil brand, isn’t just unveiling a new look — it’s reshaping how consumers experience a kitchen essential. With a thoughtfully redesigned bottle that blends aesthetics and function, the brand’s refresh doesn’t shout for attention — it earns it.At first glance, the new Heart Mate bottle strikes a balance of elegance and practicality. Designed by no less than a French designer, the new form brings a refined, modern touch. At the same time, it was thoughtfully made with everyday Filipino kitchens in mind, now compact for easier storage, even on tight shelves, and slimmer for a more comfortable grip. Beyond form and function, the new shape also makes room for what truly matters: Heart Mate’s promise of heart health and trusted quality.

But this isn’t just about design. As Heart Mate celebrates 25 years, it strengthens its promise and commitment to helping Filipinos cook heart-healthy meals every day — in ways that are simple, accessible, and part of every home.The new Heart Mate bottle was built to stand out in-store, in your kitchen, and in your heart.

A Modern Look for a Heart-Healthy Kitchen Essential

Anchoring the bottle is a new symbol that combines the letter “H” and a heart. The heart also forms an “M” and resembles a canola flower petal. This simple yet thoughtful design connects to the brand name and highlights Heart Mate’s natural roots and commitment to heart health. This small but meaningful visual cue reflects Heart Mate’s promise of quality and care in every bottle.

Along the surface, four heart-shaped petals are embossed into the front, back, and sides of the bottle. These elegant contours aren’t just decorative, they give the bottle a tactile signature, setting it apart from the sea of generic oil packaging on grocery shelves. Consumers don’t just see the difference; they feel it.

The logo has also been refreshed to make “Heart Mate” the hero. Bolder, cleaner, and more prominent, it allows shoppers to instantly recognize the product and its 100% pure canola oil declaration. It’s a confident move that signals the brand’s leadership and clarity in a crowded category.From shelf appeal to grip comfort, every curve, panel, and line of the new bottle has been carefully considered. It’s a design that doesn’t just look premium — it feels personal.

While the packaging has evolved, what’s inside hasn’t changed — and for good reason. It’s still the same 100% pure canola oil that Filipino families have trusted for years: zero cholesterol, rich in omega-3 and omega-6, and the lowest in saturated fats among vegetable oils — helping lower the risk of heart disease and stroke. Ideal for everything from stir-fries and stews to baked dishes and weekend frying sprees, it remains as versatile as ever. Heart Mate Canola Oil still carries the same love each person pours into the pan when preparing meals for their loved ones.

A Moment Worth Celebrating

The executive and brand team of Fly Ace Corporation, makers of Jolly Heart Mate Canola Oil, come together to celebrate the brand’s refreshed packaging with the campaign message “New Look. Same Love.” This initiative is a testament to their continued commitment to heart-healthy quality and innovation in every bottle.

The new look was unveiled at an exclusive media launch attended by members of the press and content creators, marking a major milestone in Heart Mate Canola Oil’s journey. More than just a product reveal, it was a celebration of a brand that has become a trusted kitchen staple across generations.

For over 10 years, Heart Mate Canola Oil has consistently held the No. 1 spot in the canola oil category in the Philippines — a clear reflection of its quality, heart-health benefits, and the trust it continues to earn from Filipino families. The launch event underscored how deeply the brand is woven into everyday cooking — and how ready it is to take the next step forward.

Familiar, but Better in Every Way

“We weren’t just after a prettier bottle. We wanted to rethink how it feels to use Heart Mate in your everyday cooking,” said Abigail Ng-Reyes, Vice President for Marketing at Fly Ace Corporation. “We wanted something that consumers would not only trust but also be proud to display in their kitchens.”

It’s rare for a product this familiar to receive a redesign that truly enhances the user experience. But that’s exactly what Heart Mate Canola Oil has done. The new bottle proves that even pantry staples can evolve, without losing the qualities that made people love them in the first place.

NEW LOOK. SAME LOVE. HEART MATE.

Content creators and lifestyle media take part in the Caldereta Cook-Off during the recent media launch of Jolly Heart Mate Canola Oil. Showcasing creativity in the kitchen and heart-healthy cooking, the event brought together delicious moments, camaraderie, and the brand’s new look and same love promise.

The design may be new, but what’s inside hasn’t changed. It’s the same trusted canola oil that has fueled countless Filipino meals over the years — only now, in a bottle that fits right into the way we cook today.
Still the oil you trust. Now in a bottle that looks — and feels — just right.

For more information, follow @jollyheartmatecanolaoil on Facebook, Instagram, and TikTok. Heart Mate Canola Oil is available at all leading groceries and supermarkets nationwide. To learn more about the brand and its products, visit www.flyacecorp.com.

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Heart Mate Canola Oil Jolly Heart Mate Savannah Santiago Scene Stealer Marketing Communications
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