As Filipinos set sharper financial goals for the year ahead, the Philippine Digital Asset Exchange (PDAX) introduced “Tara, Bonding Tayo!”, a conversation video series hosted by the “Philippines’ King of Talk” Boy Abunda that makes money discussions timely and grounded in real-world experiences.
The series brings honest, relatable discussions about money, wealth, and everyday financial realities into the open, which is timely for this new season of reassessing financial goals. It centers on how Filipinos from different walks of life think about money, responsibility, and long-term security.
Instead of focusing on numbers, jargon, or financial products, the series centers on real-life stories where money decisions affect relationships, self-worth, and family dynamics. These are conversations many Filipinos recognize but rarely have out loud.
“Wealth can mean many things. For some, it’s peace of mind. For others, it’s time, freedom, or legacy. But one thing is for sure—everyone deserves a shot at creating their own definition of wealth. You could do it alone, but you don’t have to. This is where real journeys meet real lessons,” Abunda shared in his opening for the series.
The episodes focus on a mix of familiar faces and practical perspectives. Sam YG, celebrity radio and TV host, shares how investing in government bonds became his go-to approach for steadier, more secure money moves that helped him sleep better at night. Randell Tiongson, Director and registered advisor of the Registered Financial Planner Institute (RFPI), breaks down simple steps Filipinos can start today and explains why small, consistent actions often matter more than chasing big returns. While Dianne Medina, a celebrity mom, opens up about the financial challenges she has faced and the habits that helped her rebuild stability for her family.
The conversations featured in the series are anchored on PDAX’s broader effort to make investing and wealth-building more accessible to Filipinos.
PDAX is a Bangko Sentral ng Pilipinas–licensed virtual asset service provider that pioneered the tokenization of Philippine government bonds through Project Bayani, a landmark white paper estimating that the Philippines’ tokenized-asset market could reach US$60 billion by 2030 across government bonds, mutual funds, equities, and other investment assets.
This initiative also digitized the Bureau of the Treasury’s Retail Treasury Bonds, making government-backed investments more accessible through digital platforms. These bonds are distributed by PDAX in partnership with its licensed bonds broker-dealer, PDAX Securities Inc. (formerly bonds.ph Inc.).
Today, PDAX provides access to a range of products, including government bonds requiring low investment amounts, allowing Filipinos to have more access to more stable, long-term investment options.
The digital asset exchange also offers products such as PDAX Gold, where users can trade gold digitally for as low as P500 through the PDAX app. It is also priced in grams, a unit used by Filipinos in jewelry or gold trading.
“Tara, Bonding Tayo!” reflects PDAX’s belief that financial understanding begins with conversation. It speaks to a generation balancing care, ambition, and responsibility, and reminds viewers that talking about money can also be an act of connection. Episodes of “Tara, Bonding Tayo!” can be watched on PDAX’s official YouTube channel (www.youtube.com/@PDAXPH).
