With Southeast Asia’s passion for motorsport, fashion, and street culture now accelerating faster than ever, PUMA recently marked a major milestone by unveiling the latest PUMA x McLaren Racing Collection in Jakarta, Indonesia. The launch formed part of a global reveal of the McLaren Mastercard Formula 1 Team’s 2026 livery (MCL40), positioning Jakarta alongside Las Vegas, London, and Bahrain as one of the only four cities worldwide to host this landmark moment.
The immersive installation, which remains on public display until February 15, shows that Jakarta stands as Southeast Asia’s representative city for the reveal of the McLaren Mastercard Formula 1 Team’s 2026 MCL40 livery. The event underscored the region’s growing influence within the global motorsport and lifestyle landscape.
Alongside the car livery, PUMA also showcased its PUMA x McLaren Collection in its iconic papaya color. The PUMA x McLaren Lifestyle Collection draws inspiration from McLaren Racing’s storied legacy, reinterpreting decades of speed, innovation, and performance into modern silhouettes that resonate beyond the track. Designed for fans who live and breathe motorsport culture, the collection blends bold visual cues, refined detailing, and everyday wearability, allowing supporters to express their passion through fashion.
PUMA x McLaren Racing Collection
Complementing this is the PUMA x McLaren Racing Replica Collection, which mirrors the official apparel worn by McLaren drivers and team members. The collection offers fans an authentic connection to the team, capturing the feel and appearance of race-day wear.
An immersive laser mapping performance ahead of the MCL40 reveal
The MCL40 reveal
Selected for its role as a cultural and creative hub, Jakarta celebrates the diversity and dynamism of Southeast Asia’s urban communities. Blending fashion, lifestyle, and motorsport, the event offers fans a shared viewing experience of the MCL40 livery reveal, while bringing the global Formula 1 moment closer to home.
Creators from Southeast Asia attend the MCL40 Car Unveil Viewing Party
Julia Barretto with the McLaren F1 MCL40
Julia Barretto, one of the Philippines’ most influential actresses and style icons, represented PUMA Philippines at the Jakarta unveiling. She was joined by content creators and fashion tastemakers that were also F1 enthusiasts like Derick Lauchengco, Chenee Jimenez, Andie Syyap, Ruth Jimenez, and Miccolo Solis, whose strong presence across social media, streetwear, and youth culture helped today’s generation resonate with the world of Formula 1.
PUMA Philippines influencers; From left to right (top) Julia Barretto, Miccolo Solis, Chenee Jimenez;
From left to right (bottom) Andi Syyap, Ruth Jimenez and Derick Lauchengco
Beyond the collection launch, the Jakarta activation reflects how the PUMA x McLaren Racing partnership bridges global motorsport with local culture, reinforcing PUMA’s commitment to creating immersive brand experiences that resonate with Southeast Asian audiences.
The latest PUMA x McLaren Racing Lifestyle Collection and PUMA x McLaren Racing Replica Collection is now available in select PUMA stores, official retailers, online at puma.com or the mclarenstore.com. Visit PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to get the latest updates.
