Hunger has no place in a child’s life, but in the Philippines, millions of children still face malnutrition every day. That’s why World Vision Philippines is amplifying its global ENOUGH campaign, a bold call to “Act more. Pray more. Give more. Until every child has ENOUGH.” Introduced in 2024, ENOUGH reflects the belief that there are enough resources in the world for every child to have nourishing food, the chance to grow, and the opportunity to thrive, no matter where they live or the crises they face.
Through World Vision Philippines’ Bawat Batang Pinoy Malusog (BBPM) program, children at risk of malnutrition gain access to nutritious food, proper care, and support.
The Bawat Batang Pinoy Malusog (BBPM) program helps families adopt improved feeding and caregiving practices, empowering children to grow stronger, healthier, and closer to reaching their full potential.
The need is urgent. According to a 2025 Social Weather Stations (SWS) survey, 16.1% of Filipino families, nearly 1 in 6, experienced hunger. Each year, hundreds of thousands of children under five suffer from stunting, wasting, or being underweight, limiting their growth, learning, and future potential.
To turn ENOUGH into action, World Vision has launched Bawat Batang Pinoy Malusog (BBPM), an integrated health program addressing child hunger and malnutrition in key areas, including Albay, Camarines Sur, Sorsogon, Antique, Leyte, Samar, and the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM). The program focuses on proper child development and holistic care, with resources allocated to: Water, sanitation, and hygiene, Positive deviance/hearth (Nutrition Rehabilitation), and Go Baby Go! Parenting Program.
Since its launch, BBPM has already reached 15,133 individuals, helping children and families access the nutrition, education, and support they need to grow stronger and healthier. Behind these numbers are real stories of transformation, children who are now gaining weight appropriately, caregivers who have adopted improved feeding practices, and communities that are becoming more empowered to sustain better health outcomes for the next generation.
“We’re proud that our efforts across health, nutrition, education, and child protection have already made a difference in the lives of so many children,” said Dr. Herbert Q. Carpio, National Director of World Vision Philippines. “But the fight isn’t over. With your support, we can ensure that every child has ENOUGH—enough food, enough care, enough learning opportunities, and enough protection to thrive.”
You can make a difference today. Support ENOUGH and help Filipino children survive past their fifth birthday and reach their full potential by donating at https://www.worldvision.org.ph/bawat-batang-pinoy-malusog/.
For more information, visit www.worldvision.org.ph and follow World Vision in the Philippines on social media: @worldvisionph on Facebook and Twitter, and @worldvisionphl on Instagram.
