Filipino skincare company Dermorepubliq continues to solidify its dominance in the local beauty and personal care landscape, building on a massive 310% year-on-year (YoY) revenue surge from 2024 to 2025 as it continues to maintain its position as the Top Beauty and Personal Care Brand on TikTok Shop Philippines.
The commercial surge was fueled by high consumer demand for the brand’s science-backed, dermatologically-tested, and accessible formulations specifically developed for sensitive and acne-prone skin. Leading this volume were Dermorepubliq’s two flagship products: the 5% Niacinamide + Hyaluronic Acid Serum, which crossed 3 million units sold nationwide on TikTok Shop, and the viral 7% Glycolic Acid Toner, surpassing 1.5 million units sold on the platform.
Together, these two products alone account for over 4.5 million units in sales, highlighting a shifting trend among Filipino consumers toward dermatologically-focused, affordable skincare solutions.
“The level of growth we’ve achieved reflects the fundamental shift in how Filipinos approach skincare,” said Keith Sta. Barbara, Founder and CEO of Dermorepubliq. “Our goal has always been to make science-backed formulations accessible to those with sensitive skin without breaking the bank. Crossing these unit milestones proves that local consumers value transparency, efficacy, and clinical research above traditional brand prestige.”
Dermorepubliq’s sustained leadership on TikTok Shop builds upon a multi-year track record of digital performance. The brand recently won the Innovative Content Award last July 13 at the TikTok Shop Summit 2026, building on previous honors including the Emerald Award for Top Beauty Brand at the TikTok Shop Annual Awards 2025 and Best Local Hero Campaign at the TikTok Ad Awards 2024.
Beyond relying solely on viral momentum, the brand’s sustained growth is backed by a scaled live-commerce setup and an extensive network of affiliate creators. This strategy reflects recent industry insights showing that modern consumers increasingly rely on peer recommendations, real-time product demonstrations, and creator transparency when making buying decisions.
Dermorepubliq reaffirmed this community-first approach at the TikTok Beauty Fest 2026, returning to the main stage to lead masterclasses on skin education and showcase local cosmetic research.
Capitalizing on its digital market share, Dermorepubliq is executing an omnichannel growth strategy for the second half of 2026. The viral skincare brand is venturing into the holistic health and wellness market with the launch of its newest products, the DermoWhite+ S-Acetyl Glutathione Capsules and DermoSip Collagen Juice.
The brand is also translating its digital dominance into a growing physical retail footprint by expanding to select Watsons stores nationwide alongside dedicated brand kiosks in SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center.
The brand’s commercial velocity and innovative marketing, which recently earned a Gold Stevie at the 2026 Asia-Pacific Stevie Awards for its viral “breakup” billboard campaign, position Dermorepubliq among the fastest-growing local beauty enterprises in Southeast Asia.
Dermorepubliq products are available nationwide in select physical stores, as well as online via TikTok Shop, Shopee, Lazada, Watsons Online, and www.dermorepubliq.com.
