A new chapter in Bea Alonzo-Co’s life took center stage on August 13 as Birch Tree officially introduced her as the newest ambassador of Birch Tree Adult Boost with Collagen during an intimate event at Shangri-La BGC.
The occasion was especially meaningful for Bea, who was introduced to guests as Mrs. Co following her marriage to businessman Vincent Co. But beyond the excitement surrounding her newlywed life, the event also allowed Bea to talk about something that has become increasingly important to her—taking better care of herself as she enters a new stage in life.
The product launch naturally became part of that conversation.
Birch Tree Adult Boost with Collagen was presented as a daily wellness drink designed for adults who want to make self-care part of their everyday routine.
For Bea, the partnership feels timely.
During her interview at the event, she shared how becoming a wife has encouraged her to become more intentional about taking care of herself. With new responsibilities and hopes for the future, she recognizes the importance of maintaining simple routines that help her feel good and cared for.
When asked about Birch Tree Adult Boost with Collagen, Bea shared that what appealed to her was how easily the product could become part of her daily routine.
“What I like about Birch Tree Adult Boost with Collagen is that taking care of yourself doesn’t have to be complicated. It can be something as simple as making sure you’re giving your body something good every day. I love that it fits easily into my routine, especially now that I’m entering this new chapter of my life.”
She also emphasized that wellness is not something that should only be prioritized when a person feels tired or overwhelmed.
“For me, self-care is really about being consistent. It’s about making small choices every day that make you feel good and help you take care of yourself. That’s why I appreciate products that are easy to incorporate into your lifestyle.”
While the product remained at the heart of the event, much of the afternoon naturally revolved around Bea’s personal life.
Now officially Mrs. Co, she talked about adjusting to married life and how different it feels to have a partner with whom she can share everyday experiences.
She also opened up about her hopes of becoming a mother someday, making the conversation feel more personal than a typical celebrity product launch.
For Bea, however, entering married life does not mean losing sight of herself. Instead, she sees this period as an opportunity to continue growing while making space for the people and experiences that matter most.
That message aligns closely with the positioning of Birch Tree Adult Boost with Collagen.
Rather than presenting wellness as an elaborate undertaking, the event highlighted the importance of incorporating simple habits into everyday life.
Bea’s own routine provided a relatable example. With a demanding career and a new life as a wife, finding practical ways to prioritize herself becomes even more important.
Her partnership with Birch Tree therefore feels less like a traditional celebrity endorsement and more like a collaboration that reflects where she currently is in life.
The introduction of Bea Alonzo-Co as the face of Birch Tree Adult Boost with Collagen gave the brand a fresh personality while allowing the actress to share a more personal side of herself.
Her message during the event was straightforward: taking care of yourself should remain a priority, even as life becomes busier and responsibilities grow.
For Birch Tree, Bea represents a woman stepping confidently into a new chapter while continuing to value her own well-being.
And for Bea, the partnership arrives at a fitting moment—one where she is discovering what it means to be a wife, looking ahead to eventually becoming a mother, continuing her career, and learning to make self-care part of the journey. (with reports from Carlos Aragon)
