Tweens, Teens and young adults (early 20s) are fans of Coco Martin and Robin Padilla based on the recent survey done by TRU (Teens Research Unlimited). In what these researchers’ gathered from a survey among 35,000 teens at young adults across five continents, for them the top five TV and movie celebrities among the females are Coco Martin and Robin Padilla.
TRU or Teens Research Unlimited, a company under TNS which is a global leader in custom market research, recently revealed the results of their 2012 study on key insights and information from Filipino teens and young adults.
The TRU Study 2012 Philippines Edition is composed of 1,200 face-to-face interviews of Filipinos from age 12-24 spanning across A,B,C,D and E households across the nation including urban and rural areas. It is a valuable resource for companies to understand the behaviors, preferences and purchasing habits of teens, ensuring that their strategies and marketing campaigns communicate to and are relevant to their target audience.
TRU (Teens Research Unlimited) is a company under TNS (Taylor Nelson Sofres), a member of The Kantar Groups, one of the world’s largest research, insight and consultancy networks. TNS has research operations in over 80 countries. Complete survey results and findings of The TRU Study: 2012 Philippines Edition are available from TNS Philippines, tel. 5842233 or e-mail Famy.Ravalo@tns-global.com.
