“It shows how each Filipino become bearers of light, as they help their countrymen get back on their feet, and how they remain resilient because kindness never runs out in this nation filled with people who are always ready and willing to help,” said Robert Labayen, head of Creative Communications Management.
According to Labayen, many scenes in the station ID are inspired by real events. Some of these stories happened at the height of the habagat— a fireman who saved the lives of those stranded in their own homes; a chef who opened the doors of his restaurant to feed victims; a young woman who offered her own jacket to a street child who was suffering under the cold rain; Philippine coast guards who went out of their way to save lives; even volunteers and civilians who selflessly offered their time and energy to relief work.
These simple stories of heroism set apart this year’s campaign as it encourages viewers to share the light through these heroic deeds. Modern day heroes involved in these stories bravely and selflessly spread the light during past calamities thus, the station ID aims to inspire and shed light on more Filipinos to do the same.
This year’s offering features hundreds of Kapamilya stars paying tribute to ordinary Filipino heroes, at the same time helping spread the light across the globe.
The parol, a Pinoy Christmas icon, is this year’s Christmas station ID centerpiece. Film director John-D Lazatin suggested the idea of having kids orphaned during Typhoon Sendong design a parol. This, in turn, is used as an instrument of light spreading around the world.
“When we own the Kapamilya parol, we’re not only spreading the light, we’re also being part of an effort to help our disaster affected Kapamilya, as proceeds from the parol sales would be donated to Sagip Kapamilya, the ABS-CBN Foundation that provides relief to affected communities of disasters, as well as engage in rehabilitation and disaster risk reduction projects,” said Lazatin.
The Kapamilya parol will be retailed in SM Kultura and ABS-CBN Studio Store. It can also be ordered online through abscbnstore.multiply.com.
The SID song “Kwento ng Pasko” was performed by an ensemble of ABS-CBN artists – Sarah Geronimo, Martin Nievera, Zsa Zsa Padilla, Vina Morales, Billy Crawford; the Champions Angeline Quinto, Yeng Constantino, Erik Santos, Jed Madela, Christian Bautista, Bugoy Drilon, Marcelito Pomoy, Jovit Baldivino; the Sessionistas Aiza Seguerra, Richard Poon, Juris, Princess, Sitti, Kean Cipriano and Bamboo; kid singers from ABS-CBN Star Magic; X Factor Philippines Grand Winner KZ Tandingan, Daniel Padilla and Piolo Pascual. This year’s Christmas anthem was written by Robert Labayen, ABS-CBN’s Vice President of Creative Communications Management with music by Marcus and Amber Davis.
The Christmas station ID and the Kapamilya Parol selling are part of ABS-CBN’s nationwide Christmas campaign. Other component of the campaign include the Kapamilya Simbang Gabi, viewer promo, and the annual Christmas special.
The 2012 Christmas Station ID was created by ABS-CBN Creative Communications Management headed by Robert Labayen, Johnny Delos Santos, Patrick de Leon and Ira Zabat. It is directed by Paolo Ramos with Peewee Gonzales. Logo design by Melo Saliendra, head of Print Graphics and Design. The SID Creative and Production team members are Dang Baldonado, Danie Sedilla-Cruz, Edsel Misenas, Kathrina Sanchez, Christina Barbin, Christine Joy Laxamana, Marchie Blaire Mallari, Sheryl Ramos, Adrian Lim, Carla Payongayong, Chiz Constantino-Perez, Christine Daria-Estabillo, Lota Rosales, Lloyd Corpuz, Mark Bravo; with ABS-CBN Marketing’s Cookie Bartolome, Baroy Morga, and Chris Wong; ABS-CBN TV Entertainment, ABS-CBN News and Current Affairs, ABS-CBN Regional Network Group, and ABS-CBN Global.
Other members are Jaime Porca, Technical Production head; Rommel Andreo Sales, Director of Photography; Sam Esquillon, Production Designer; Oliver Paler, Alfie Landayan, Meryl Miranda, Con Ignacio, Post Production Team; Jimmy Muna, sound engineer; Winnie Mariano, artist coordinator; Mary Ann Rejano, Remy Sotto, Talent Caster; Marvin Bragas, Location Manager; Marileth Abejero, Photographer; and Darwin Duenas, Production Coordinator.
