STYLE ORIGIN is a series of activities that celebrated fashion innovations and inspired design. This is a collective inputs of top fashion designers in the Philippines. Officially launched last May 8 at Greenbelt Makati, it gained a lot of interest from people who took fashion as their daily routine. It takes center stage in Ayala Malls, the country’s leading lifestyle and shopping destination, in cooperation with Philippine STAR, Tiger 22 Media Corporation, radio stations Magic 89.9, Wave 89.1, Jam 88.3, 99.5 Play FM, 103.5 K-Lite, and Star World.
Philippines is not a fashion capital of the world, but most Filipinos have a keen eye when it comes to styling and strutting it. And since it is a free country, you will see different people with different social backgrounds with different styles. Everybody wants to look good whatever the occasion is. Some lucky people can easily buy clothes they want, and some are, just mixing and matching whatever they have. The bottom line is, fashion is everywhere.
It is a genius idea to take the styles on a runway, where more people can see it. And it is exactly what the goal of Style Origin – to bring to the forefront exciting fashion forecasts and retail lifestyle must-haves through grand runway shows aimed to invigorate your fashion senses as well as inspire your growing seasonal wardrobe.
What are the highlights of Style Origin this year?
Style Origin will be presented across eleven (11) premier Ayala Malls. Last June 6 and 7, TriNoma Activity Center held three (3) fashion shows: Mensweek, High Street – Global Brands and High Street – Homegrown Labels.
Mensweek featured the collections by some of the country’s top designers including Sassa Jimenez, Herbert Custodio, James Reyes, and M Barretto, as they presented their take on stylish menswear.
High Street – Global Brands featured the latest collections of top foreign labels like Zara, Topshop, Mango, Cotton On, Giordano, and Marks and Spencer.
High Street – Homegrown Labels highlights brands that are proudly Filipino such as Penshoppe, Plains & Prints, Artwork, Big & Small Co., and Gingersnaps.
The campaign’s fashion show was directed by Ariel Lozada with the intention of creating a unifying elements in terms of set design. They chose pile of scrap wood trimmings representing a “construction” style, which is something Style Origin would like to convey to the audience. All the items on the runway are all present in TriNoma.
