- ABS-CBN is still the #1 TV network in the Philippines according to Kantar Media
- ABS-CBN continues to beat GMA Network by a wide margin according to data from Kantar Media for the whole month of October 2018
- Kantar Media supplies data coming from Urban and Rural areas while NUTAM (counterpart on GMA Network) only get ratings from selected Urban ares in the Philippines
More viewers nationwide turned to ABS-CBN for value-laden and relevant news stories as it scored an average audience share of 44%, or 13 points higher than GMA’s 31%, according to data from Kantar Media.
ABS-CBN ruled both in urban and rural homes, particularly in Metro Manila where it recorded an average audience share of 42%, compared to GMA’s 25%. It also won in Mega Manila with 36%, beating GMA’s 33%.
The Kapamilya network also kept its strong viewership in Total Luzon with an average audience share of 39% versus GMA’s 34%; in Total Visayas with 53%, compared to 24% of GMA; and in Total Mindanao with 53%, while GMA only got 25%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
The Kapamilya network also won across all time blocks, particularly in primetime (6PM-12MN) where it scored an average audience share of 48%, or 17-points higher than GMA’s 31%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
ABS-CBN also triumphed over its rival network in the morning block (6AM-12NN) with 36% versus GMA’s 28%; in the noontime block (12NN-3PM) with 43%, compared to GMA’s 32%’ and in the afternoon block (3PM-6PM) with 44%, winning over GMA’s 33%.
