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Pru Life UK starts 2019 with ‘WE DO LEAD’

  • Pru Life UK President and CEO Antonio De Rosas rallies PRU agents during the kick-off in Manila
    British life insurer Pru Life UK cheered the leaders of its agency.
  • Pru Life UK is a subsidiary of British financial services giant Prudential plc. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia.

Pru Life UK President and CEO Antonio De Rosas rallies PRU agents during the kick-off in Manila British life insurer Pru Life UK cheered the leaders of its agency — the largest agency in the Philippine life insurance industry consisting of more than 27,000 agents — with a show-of-force kick-off series in Manila, Cebu and Cagayan De Oro.

Pru Life UK President & CEO Jumbing De Rosas

The insurer rallied agents from across the country to share the business highlights in 2018 and plans to drive further growth in 2019, bannered by its new sales theme WE DO LEAD. The theme takes cue from Pru Life UK’s new brand campaign, WE DO, which is anchored by the company’s commitment to customers: “Listening. Understanding. Delivering.”

Pru Life UK KO Hale performing at the CDO leg

Best-selling author and public speaking coach Eric Feng graced the event as a motivational speaker and emphasized the importance of customer-centricity. He also shared various tips on how to establish credibility in practice and best capture the target markets’ attention.

The agents, who dressed up as video game characters following the arcade-themed event, were treated to raffle prizes, including a Mini Cooper. Local bands Rivermaya, Spongecola, and Hale also rocked the stage to the delight of attendees from Manila, Cebu, and Cagayan De Oro, respectively.

Pru Life UK agents in their arcade-themed costumes

Pru Life UK President and CEO Antonio De Rosas expressed his gratitude to the agents and employees for their continued hard work and dedication.



“The culture of collaboration and the tradition of excellence we have been cultivating in Pru Life UK have made the success in 2018 possible, whether in terms of recruitment, developing innovative protection and wealth solutions, or providing high-quality service to our customers,” said De Rosas. “We are well positioned to achieve even greater heights in 2019.”

About Pru Life UK
Pru Life UK is a subsidiary of British financial services giant Prudential plc. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia. Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has over 26 million customers worldwide and manages £664 billion of assets as of 30 June 2018.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.

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