- Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population
- Unlike NUTAM, Kantar Media covers both rural and urban areas on their daily/monthly ratings
- Philippine TV network wars are often decided upon by the ratings
ABS-CBN is still the network of choice nationwide by most Filipino viewers that offered heartwarming and essential lessons, as well as comprehensive news in February as it registered an average audience share of 45%, or 15 points higher than GMA’s 30%, based on data from Kantar Media.
ABS-CBN also sustained its lead in Metro Manila and Mega Manila. The Kapamilya network dominated in Metro Manila where it scored 43%, or 20 points higher than GMA’s 23%. ABS-CBN likewise led in in Mega Manila where it registered 36%, beating GMA’s 29%.
BY THE NUMBERS: From ratings to social media and ad rates, who rules Philippine TV?
Likewise, ABS-CBN sustained its lead in Total Luzon where it got 40% over GMA’s 32%; in Total Visayas with 55% over GMA’s 24%; and in Total Mindanao with 55% versus GMA’s 26%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
Once again, ABS-CBN won across all time blocks, particularly in primetime where it earned an average audience share of 50%, or 20 points higher than GMA’s 30%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments to reach more consumers effectively.
The Kapamilya network was also successful in conquering the morning block (6AM-12NN) with an average audience share of 37%, compared to GMA’s 26%; in the noontime block (12NN-3PM) with 44%, versus GMA’s 30%; and in the afternoon block (3PM-6PM) with 46%, beating GMA’s 32%.
