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ABS-CBN reigns in national TV ratings; GMA Network wins in Urban ratings game

ABS-CBN had won the hearts of Filipino viewers this month of April! Winning in an audience share of 46% in rating against GMA Network, which lost with a 16% viewership, the TV network got a 30% in rating, provided from a data of Kantar Media (Urban + Rural Philippines).

ABS-CBN also won on its primetime block shows, in time slots from 6pm to 12 mn, which garnered an average total share of 48%. Pitting against GMA Network’s 31% audience share, we can’t deny the fact that most of the ABS-CBN prime time shows have dominated the nights of Filipino televiewers.

Our fellow Filipinos have mostly given their time, on watching shows in the primetime block, because this is the time of the day that most of the viewers are resting in their homes.

The percentage of ABS-CBN’s winning against the other network is not just based on the high audience share on its prime time block but the network has also won, and still reigning, on its morning block in the time slots between 6am to 12nn, where they got 35% while GMA Network only got 29% in rating. In the noon time block, ABS-CBN recorded 47% in rating while GMA Network got 29% in rating.

While on the other hand, as provided by the Nationwide Urban Television Audience Measurement (NUTAM), the Kapuso network GMA Network has won against ABS-CBN by an audience share of 36.6 percent, which outscored the Kapamilya Network which only garnered an audience share of 31.1% in rating this month of April.

The Kapuso Network got 30.5 percent people audience share in the morning block, winning against ABS-CBN network which garnered 26.8 percent. GMA Network also dominated in the afternoon block with a 36.4 % audience share against the 31.4 percent of ABS-CBN.

And on its prime time block, the network still dominated against ABS-CBN, which the network got only 32.7 percent, while GMA Network got 39.3 % in rating.

The most popular GMA Network show ‘Kapuso Mo, Jessica Soho’ (KMJS), which was awarded anew at the prestigious 2019 New York Festivals, still held the number one spot. It also continued to be the most watched program nationwide.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population while, Nielsen data gathered approximately 900 more homes surveyed in Total Urban and Rural Philippines compared to Kantar Media. Conclusively, the two networks that have dominated the country is still fighting over its reign on Philippine television by providing the best news and entertainment to the viewers around the country.


Written by Cathy Solivar

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