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NutriAsia introduces JoyRide, a new mobile foodie destination!

JoyRide’s signature bowls that starts at Php150, the food booth also offers a lot of combinations to ensure that they have something to offer to everyone. They also have options for those vegetarians.

JoyRide, a new food venture initiated by NutriAsia was recently launched on Thursday, September 26 at Mercato on Mercato Centrale in BGC. Its operation kicked off with its colorful pop-up booth that is set to take customers to a journey of food re-discovery on delicious, innovative, and convenient meals that are affordable. 

The said soon-to-be mobile foodie destination is a brainchild of NutriAsia to continue its commitment to creating ‘Masarap Masaya’ moments for its customers.


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Chef Jonvic Mangibin, the co-owner of Fresh Fuel, a company that creates, customizes, and delivers meals for athletes and people with active lifestyles–collaborated with NutriAsia. The food available in this mobile booth is made even tastier and special with NutriAsia’s well-loved and trusted products like Datu Puti, UFC, Golden Fiesta, Jufran, Mang Tomas, and even with Big Crunch.

According to Ched Jonvic, “Through JoyRide, we want to offer customers freshly cooked, healthy meals that will definitely give them  value for their money.”

JoyRide’s signature bowls that starts at Php150, the food booth also offers a lot of combinations to ensure that they have something to offer to everyone. They also have options for those vegetarians.

“We are grateful for the opportunity to collaborate with Chef Jonvic and go beyond the kitchen to be closer to our customers through an exciting food venture like JoyRide!” says James Lim, NutriAsia’s corporate marketing and communications head.

JoyRide was first launched in 2017 as a mobile food truck that went to various foodie destinations around the Metro, but opted to relaunch its brand as a pop-up stall in Mercato Centrale. It will start its regular operations in mid-October on Wednesdays through Saturdays, 6PM to 3AM.

Customers can choose from an array of signature bowl combinations such as Creamy Tofu Sisig with roasted veggies and Bahay-Kubo rice, Pork Tonkatsu with baked sweet potato and Coleslaw, Crispy Fried Chicken with buttered corn, carrots and steamed rice; Steak and Greens with garlic Adlai, and Fish and Chips with fresh salad. 

JoyRide is also open at Mercato Centrale Gloreitta as well from Thursdays through Fridays, 4PM to 2AM. It will also be in other selected areas in the Metro.

For more information, check its Instagram account via @joyridemnl.

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Written by Jude Cartalaba

Writer-Editor-Facilitator, Creative Strategist-Marketer, Publicist and PR Practitioner. Publisher and Netrepreneur.

Currently, he writes for BroadwayWorld.com Philippines and for an upcoming TV and movie guide called SYNOPSIS magazine.

Apart from being a writer, he facilitates writing workshops, and does consulting for creative marketing strategies and PR work.

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