3rd August, 2020 – Singapore – Multi-platinum pop star Ananya has released her latest single “Let There Be Love,” a powerful and upbeat pop anthem, aimed to empower listeners in these uncertain times. The track was produced by GRAMMY-winning producer Aaron Pearce (Fifth Harmony, Justin Bieber, Pitbull) and received immediate support from top radio stations in the US as well as across Southeast Asia.
Ahead of its release, “Let There Be Love” has been playing on Sirius XM Hits, making Ananya the first Indian artist to feature on the leading US pop station.
Speaking of what inspired her to write and record the track, Ananya shares, “It’s hard to deal with the fear and loneliness that’s all around at the moment, so it’s more important than ever that we make joy and connection a priority. For me, this is one of those times in life when you are forced to simplify and strip away everything that just doesn’t matter to get back to what does. I wanted to remind people that beautiful things can blossom out of dark moments. All my music is driven by an urge to connect with people, to share with them in the experience of being human – the good, the bad, and the ugly! I feel like we are all going through this collective trauma right now and I wanted to give a voice to the sparks of hope and truth are being born right in the middle of it.”
As Ananya gears up for the release of her sophomore EP at the end of the year, she also juggles other roles such as being an outspoken activist and successful entrepreneur. Being a passionate advocate for mental health issues, she teamed up with her mother in 2016 to set up MPower, an organization focused on eradicating the stigma around mental illness and supporting those affected by it in India. As a proud feminist and forward-thinking businesswoman, Ananya helms Svantantra, a microfinancing agency which helps females in rural parts of India set up and grow their own businesses to become financially independent.
The multi-hyphenate LA-based artist who recently signed to Maverick Management (G-Eazy, Doja Cat, The Weeknd etc.) has racked up over 300 million global streams and is the first homegrown artist to go Platinum with an English language track in India. Listed as one of GQ’s Most Influential Young Indians and included in Forbes Women to Watch, Ananya is undoubtedly a rising force to be reckoned with on the global stage.
“Let There Be Love” is now available on all digital platforms here: ffm.to/lettherebelove
