Excitement abounds for the take-off of GMA-7’s sister channel, GTV, whose potential of securing the second slot among the most viewed tv channels in the country, could mean that the entire local television landscape, is close to being lorded by two Kapuso free-tv channels.
As that may be the case, A2Z Channel 11 and TV5’s chance at challenging GMA Network’s lead, now seems to get even slimmer. Here’s why the two free tv channels need to worry about GMA Network’s expanding lead via GTV.
GTV’s wider coverage
Through GMA Network, GTV is undoubtedly available to more viewers than either TV5 or A2Z Channel 11, whose limited national coverage makes it harder for them to get better viewership shares. GTV currently maintains more regional stations than both TV5 and A2Z, which makes the Kapuso channel more accessible.
Complementary Push from GMA Network
As a sister channel, GTV is expected to receive a promotional boost from the network’s main channel, GMA, where teaser plugs for GTV programs will subsequently air. That will mean Kapuso viewers will be well-informed of the new exciting offerings from GTV, and may likely pique their interest in checking out those programs.
GTV Carries the ‘Kapuso Brand’
Kapuso brand is a strong brand that easily sells. Carrying it means GTV will have no difficulty selling its roster of exciting shows to local viewers, who may have been waiting for fresh offerings. As many popular Kapuso faces are also expected to star in many GTV shows, the bid to attract more viewers, and thus expand GTV’s viewership now seems to be much easier.
Advertisers May Shift Spending to GTV
GTV’s improving viewership share gets increasingly attractive advertisers, who naturally prioritizes programs with high ratings. Even before its official launch, GTV has been steadily gathering attention, as suggested by its improving ratings. One of its new programs, The Lost Recipe, has recently posted the highest single-episode ratings ever, for any program carried by the network, which only means, that more and more people are becoming interested in giving GTV programs a shot.
GTV’s Diverse Programming
Envisioned to spice-up Kapuso viewers’ viewing habits, an array of programs that feature different genres and formats, are poised to excite the local tv landscape. Should TV5 and A2Z aspire to prevent GTV from taking away its viewers, innovation and some strategic changes must be implemented to their current line-ups.
