Close Menu
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV
What's Hot

Myrtle Sarrosa named first-ever celebrity ambassador of Timezone Philippines

June 2, 2025

Sparkle GMA Artist Center launches Cloud 7, its youngest P-pop boy group

June 2, 2025

Rampa Drag Club reopens in new Quezon City location with Grand ‘Moulin Rouge’ showcase

June 2, 2025
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram YouTube TikTok
LionhearTVLionhearTV
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV
LionhearTVLionhearTV
Home»Health and Beauty»How COVID-19 Impacted the Way Filipinos Shop
Health and Beauty Lifestyle

How COVID-19 Impacted the Way Filipinos Shop

Lion's DenBy Lion's DenApril 20, 2021No Comments4 Mins Read
Share
Facebook Twitter Reddit Pinterest Email

Manila, Philippines, April 2021 —One year since the pandemic forced more Filipinos to try out online shopping, they have fully embraced e-commerce, and their online consumer behavior is evolving. This is one of the major findings of ShopBack, the leading pre-shopping portal in APAC.

The April 2020 Digital Statshot report of We Social and Hootsuite found that 64% of Filipino internet users reported spending more time on social media, while 23% of users shared that they are spending more time shopping online. As e-commerce acceptance continue to grow, digital payments have a huge potential for increased consumer acceptance.

ShopBack shared that there has been a significant increase in the number of consumers shifting to buying retail and essential goods online. To gain a better understanding of Filipino online shoppers, the brand commissioned a survey and found that with the rise of e-commerce and the acceleration to go digital, consumers have developed more value-conscious spending habits as the country continues to navigate through the global pandemic.

Window Shopping…But Online

Evidently, today’s online consumers are active browsers who spend time to get the best deals. The survey revealed that 88.4% of consumers usually know what they want to purchase before going online to shop. Even then, the majority seem to still enjoy browsing on e-commerce websites and marketplaces, as 73.8% of respondents spend an average of over an hour browsing each week, while 15.3% of respondents spend more than 5 hours a week browsing different products.

Interestingly, women appear to spend more time browsing when online shopping, with 77.1% clocking in more than an hour, compared to 64% of men.

Furthermore, major sales have an impact on browsing behavior. The study found that 79.8% of respondents tend to spend more time browsing online during major sales days such as the recently concluded 4.4, 9.9, 10.10, 11.11, and 12.12.

Consumers tend to stick to their usual shopping platform, but are platform-agnostic when lower prices or specific products come into play. Around 92% of respondents indicated that they make most of their online purchases on marketplaces such as Shopee, Lazada, Amazon, etc – the top reasons for this are that products are cheaper, convenient payment methods, and user-friendly platforms. Another 71.3% have made purchases from other online websites, such as directly from brand.coms, last year, for reasons such as finding better discounts, wider product selection, and exclusive brand promotions.

Since more and more Filipinos become savvy e-commerce consumers, they are also becoming more value-conscious, but not at the expense of product quality. In fact, 89.7% of respondents compare prices of an item across different websites and marketplaces prior to making a purchase.

More Value-conscious Shoppers

The survey also found that 72.3% of the consumers spend more time comparing prices now, compared to last year. On average, shoppers spend around 50 minutes comparing prices, with 14% indicating that they take more than 90 minutes choosing in between products and website platforms.

Interestingly, the main factors that influence purchase behavior vary between females and males. For women, the main factors that drive purchase behaviour are the quality of the product (94.7%), pricing (91%), and good reviews (89.2%). Notably, good customer service is also important to Filipino women, with 63.9% listing it as a key factor that influences their purchase decision.

In contrast, for men, the main factors that drive purchase behaviour are pricing (95.9%), the quality of the product (90.3%), and good reviews (85.2%).

Millennials and Social Media Commerce

Based on the findings, e-commerce will continue to thrive in the Philippines, with millennials as the biggest market. 86% of the younger respondents spend the most time researching and looking at different options before deciding on the best product available for them as compared to the older age groups.

Participants were also split when asked if they bought products directly from a brand’s social media platform, with 58.3% indicating they have done so, with the remaining saying they have not yet bought from a social media platform. Among the participants who tried purchasing via the brand’s social media platform, 68.3% declared that they have been more inclined to buy via social media now as compared to pre-lockdown.




“The survey findings have shown us how e-commerce acceptance has grown tremendously over the past year. With Filipino shoppers discovering the conveniences and benefits of online shopping, we expect continuous growth in the Philippines, and along with it, the rise of digital payment solutions. All these will, no doubt, enhance and steadily upgrade Filipinos’ online shopping experience,” concluded Prashant Kala, Country Manager of ShopBack Philippines.

Comments

COVID-19. Digital Statshot Prashant Kala redtorch PR ShopBack Social Media Commerce Value-conscious Shoppers Window Shopping
Share. Facebook Twitter Pinterest LinkedIn Reddit Email
Previous ArticleRobin Padilla scolds his wife Mariel Rodriguez over free COVID-19 vaccine; he evades any issue regarding VIP treatment
Next Article Boys World releases vivacious debut ep ‘While You Were Out’
Lion's Den
  • Website
  • Facebook
  • X (Twitter)
  • Instagram

LionhearTV has always believed in what the everyday reader can contribute, and has always been open to receiving input, help, or leads on stories. Readers are always encouraged to drop us their thoughts either by either by leaving a comment on a post, or contact us directly – email us at lionheartvnet@gmail.com.

Related Posts

Julia Montes celebrates global recognition and new business milestone

May 26, 2025

Ashtine Olviga embraces unexpected love team with Andres Muhlach

May 20, 2025

Kai Montinola shines bright with HebeSkin, acting breaks, and upcoming fan meet

May 19, 2025

Ashtine Olviga spotted riding Angkas, shares dream of becoming an action star

May 17, 2025
Add A Comment

Comments are closed.

Find us on Facebook
Blogmeter.Top



Trending

Philippine Showbiz’s Triple Threats: Multi-Hyphenate Queens Shining Bright

May 28, 2025

10 New and Upcoming Philippine TV Shows to Watch Out for in 2025

May 27, 2025

Why ‘Pinoy Big Brother: Celebrity Collab Edition’ Might Be the Franchise’s Finest Season Yet

May 22, 2025

2025 Midterm Elections: An Eye-Opener for Celebrities Entering Politics and Voters

May 20, 2025

Christopher Diwata: From Viral Meme to Heartwarming Hero

May 20, 2025
Showbiz News

Myrtle Sarrosa named first-ever celebrity ambassador of Timezone Philippines

June 2, 2025

Sparkle GMA Artist Center launches Cloud 7, its youngest P-pop boy group

June 2, 2025

Rampa Drag Club reopens in new Quezon City location with Grand ‘Moulin Rouge’ showcase

June 2, 2025

Vice Ganda champions responsible gaming as GameZone launches nationwide

June 2, 2025

Friend defends Vice Ganda amid claims of ₱80K payment and tardiness in Palawan trip

June 2, 2025
Most Viewed

Myrtle Sarrosa named first-ever celebrity ambassador of Timezone Philippines

June 2, 2025

Sparkle GMA Artist Center launches Cloud 7, its youngest P-pop boy group

June 2, 2025

Rampa Drag Club reopens in new Quezon City location with Grand ‘Moulin Rouge’ showcase

June 2, 2025

Vice Ganda champions responsible gaming as GameZone launches nationwide

June 2, 2025

Me Time That Makes Mom Life Work: Anne Curtis on Maintaining Wellness While Doing It All

June 2, 2025
eMVP Digital is an online empire that useful pieces of information and a resource for a daily dose of entertainment in all forms. It produces LionhearTV.net, Dailypedia.net, RAWR Awards, RAWRMag, DailyPIPOL, and Broken Lion. These platforms have a highly-engaged audience per month, which varies from ages and sexes.



Blogmeter.Top
© 2025 LionhearTV.net.
  • Home
  • Ratings
  • Showbiz News
  • Horoscope
  • Tech Jungle
  • BRAND NEWS
  • Movies
  • Music
  • About
    • BE PART OF THE LIONHEARTV FAMILY!
    • THE PRIDE
    • ADVERTISE AT LIONHEARTV

Type above and press Enter to search. Press Esc to cancel.

News Hub
New
Icon
Icon
×
Icon
New
Icon News Hub
Icon News Hub
News Hub Powered by iZooto
You have no new updates. Watch this space to get latest updates.
Unblock notifications to start receiving real time updates. Know More
Link copied to clipboard.