Global travel and lifestyle brand TUMI ushered in the holiday season with a series of premium experiences and major announcements that reflect its design ethos of craftsmanship, innovation, and purposeful luxury.
From hosting an elegant holiday luncheon in Manila to unveiling its newest Asia-Pacific Brand Ambassador and launching its ‘Gift Joy’ collection, TUMI continues to strengthen its presence and influence among modern travelers worldwide.
On December 10, 2025, TUMI hosted an exclusive Holiday Luncheon at Antonio’s Manila, transforming the acclaimed dining destination into a warm and refined holiday retreat. The space echoed the brand’s signature aesthetic—modern, polished, and intentional—allowing guests to immerse themselves in TUMI’s world of travel sophistication.
The event highlighted TUMI’s dedication to creating experiences that mirror the thoughtful design behind its products. From curated table settings to thematic décor, every detail reflected the brand’s commitment to excellence.
By the end of the gathering, TUMI had set the tone for a festive season rooted in elegance, purpose, and connection. More than an event, the luncheon reaffirmed how meaningful every journey becomes when complemented by pieces crafted to elevate life on the move.
In a significant regional move, TUMI introduced celebrated Chinese actor Wei Daxun as its new Asia-Pacific Brand Ambassador. The announcement follows the opening of TUMI’s flagship store in Shanghai, marking another milestone in the brand’s global expansion.
Recognized for his versatility and grounded charisma, Wei has earned acclaim across film, television, and philanthropic endeavors. His dedication to excellence made him a natural fit for TUMI’s values.
Wei makes his campaign debut in the final chapter of TUMI’s 19 Degree Lite: Uncompromisingly Light series, shot by renowned photographer GK and directed by David Pun. The campaign follows Wei through a life in motion, equipped with the ultra-lightweight 19 Degree Lite luggage and the Alpha Bravo Navigation Backpack.
He joins TUMI’s distinguished ambassador roster, which includes McLaren Formula 1 driver Lando Norris and pro golfers Nelly Korda and Ludvig Åberg.
As TUMI concludes its 50th anniversary, the brand introduces its 2025 holiday gifting campaign, Gift Joy, centered on the idea that the best presents are those designed with purpose and emotion.
The collection features striking Black and TUMI Red—its signature Pantone—across iconic pieces from the Alpha, Alpha Bravo, Voyageur, and 19 Degree Aluminum lines. The palette symbolizes strength, heritage, and the brand’s evolution toward the next era of travel.
Holiday Highlights: Gifts for Him
- Arrivé Collection: The Barker Large Backpack and Larson Medium Backpack, featuring polished carbon-fiber details and automotive-inspired precision.
- Harrison Collection: Leather pieces such as the Gregory Sling and Warren Backpack in Burnished Wine Ombré.
- Accessories: The T Buckle Reversible Leather Belt and other essential lifestyle companions.
Holiday Highlights: Gifts for Her
- Olas Collection: Sophisticated, modern designs for women who embrace elegant ease.
- Agent Collection: Versatile luxury for seamless transitions from work to evening outings.
- Belden Series: Jewelry Case, Zip-Around Passport Case, and Wallet on Chain in Metallic Silver and other seasonal hues.
TUMI also expands its iconic 19 Degree Aluminum line with premium gift selections, including: International Carry-On, Cigar Case, Sunglass Case, Compact Mirror
Coming soon is the 19 Degree Aluminum Bar Set, a sculpted, luxury addition perfect for home entertaining—complete with custom TUMI cocktail recipe cards.
TUMI places special emphasis on personalization this holiday season through bespoke monogramming services. Each monogrammed piece becomes a meaningful keepsake—an expression of identity that transforms functional design into something deeply personal.
With its holiday luncheon, new ambassador campaign, and thoughtfully designed gifting collection, TUMI continues to solidify its position as a global leader in travel and performance luxury.
From seasonal gift-giving to world travel, the brand frames each moment with purpose and refinement—reminding customers that the beauty of every journey begins with one meaningful choice.
Explore the full holiday collection online at TUMI.com and follow @TUMITravel across all platforms for more seasonal inspiration. (with reports from Lau Balocos)
