Good news for the lovers of dizi (or Turkish drama series) in the Philippines! ETC Channel unveils the second season of the hit Turkish drama series “Endless Love” beginning June 14, Monday.
“Endless Love,” or “Kara Sevda” in its home country, is a popular and award-winning dizi starring Turkish heartthrob Burak Özçivit and prominent Turkish actress Neslihan Atagül as lovers Kemal and Nihan who come from different social backgrounds. The poor boy and rich girl go through very difficult challenges imposed by their situations and families, forcing Nihan to sacrifice her love in order to keep a family secret from being revealed.
In 2020, ETC made a bold move to offer more local content in their mostly English program lineup, first by airing Filipino movies and then by presenting Turkish series dubbed in Tagalog by way of the ETCerye primetime block. The first two dizi to air on the block were “Everywhere I Go” and “Endless Love Season 1.”
The audience response was unprecedented as the Tagalized Turkish dramas gained high ratings, especially for “Endless Love.” According to Kantar Media, 114 of the 115 episodes of “Endless Love Season 1”primetime telecast garnered triple-digit ratings; 21 episodes recorded 400+ points, seven got 500+ points while two episodes: Episode 68 and Episode 114 obtained 664.24 points and 608.43 points, respectively. The Season 1 finale week of March 22 to March 26 became the second-highest rating week with 455.87 points. Thus, “Endless Love Season 1” is officially the highest-rated series in ETC’s 17-year history.
Season 2 promises to be more compelling. Nihan leaves Kemal who gets imprisoned due to a shooting incident. When Kemal finishes his prison term, his relationship with Nihan becomes strained even hateful. Meanwhile, Emir, the wealthy and powerful man Nihan married out of family pressure, still wants Nihan for himself and Kemal out of the picture for good. Hostility between Emir and Kemal reach an all-time high and Nihan’s presence precariously swings the balance between both sides. More secrets unravel and true intentions and allegiances are uncovered.
“Just like the title of the highest-rated series in ETC’s history, our commitment to our viewers is an ‘Endless Love,’” said Mr. Wilson Tieng, CEO of ETC’s parent company Solar Entertainment. “We thank the audience for their support. In the midst of the changing times, we assure our viewers can that ETC will continue to offer shows and movies that make them feel good and inspired.”
The three-episode premiere of “Endless Love Season 2” is on June 13, Sunday at 7-10 pm, regular airing from Monday to Friday at 8 pm beginning June 14; replays at 1 pm on weekdays, and catch-up marathons every Sunday at 1 pm.
ETC is seen on SkyCable Ch.16, Cignal Ch. 21, CableLink Ch. 34, DTT Ch. 21 in Metro Manila, and in over 200 cable operators nationwide.
If you have signal problems on your digital TV box, rescan to continue enjoying ETC. For updates, follow ETC on Facebook and etc_channel on Instagram and YouTube.
