More Kapamilyas across the country will regain access to ABS-CBN shows as the media giant sealed a new block time deal with another free TV network.
After the media giant announced its partnership with Kroma Entertainment, 917Ventures, Broadcast Enterprises, and Affiliated Media (BEAM) Inc.–Baguio, Naga, Ilo-Ilo, Bacolod, Zamboanga, and Cagayan de Oro viewers could again enjoy ABS-CBN shows.
https://twitter.com/kromaent/status/1511540495285059584
https://twitter.com/kromaent/status/1511540495285059584
The historic deal unveiled the launch of the new digital TV Channel called PIE (short for Pinoy Interactive Entertainment) channel and is the third collaboration of ABS-CBN. ABS-CBN.
It first partnered with Zoe Broadcasting Network Inc. in October 2020 and then with Manny V. Pangilinan-owned TV5 in January 2021.
JUST IN: ABS-CBN partners with Kroma Entertainment in changing your viewing experience – “PIE”, ngayong May 2022 na.#KromaLaunch pic.twitter.com/ZBFPZduWEz
— KPEx Official (@OfficialKpex) April 6, 2022
With this latest deal, ABS-CBN is strengthening its presence in key cities. During the announcement today {April 6}, the partnership promised: “to change the Filipino’s viewing experience by combining the power of traditional and viewing experience.”
How much this new deal will affect the viewership of ABS-CBN programs seems to be the most exciting part, as several Kapamilya shows are already performing impressively in the rating game, even with their still limited free TV presence. FPJ’s Ang Probinsyano, which remains ABS-CBN’s banner primetime show, is currently the second most-watched series in the country, according to the data from AGB Nielsen.
Something's baking in the oven! Rescan your TV box now. #KromaLaunch #PIEChannel pic.twitter.com/PGUuKIPwUF
— Je (@ImNotthatScary) April 6, 2022
PIE Channel will be carried by BEAM’s network of digital TV stations nationwide. No word yet about the new channel’s program line-up. Among the ABS-CBN-produced programs that may soon air on BEAM’s digital TV stations are primetime programs, FPJ’s Ang Probinsyano, The Broken Marriage Vow, and Viral Scandal.
BEAM maintains a network of digital TV stations in key areas in Luzon, Visayas, and Mindanao. Aside from its originating Manila station, it has relay stations in Baguio, Naga, Iloilo, Cebu, Zamboanga, Bacolod, Cagayan de Oro, and Davao.
Also, BEAM will shut off all its analog TV stations to complete its digital migration this year.
On its website, PIE Channel alerts digital TV viewers to scan their digital TV boxes soon since “something’s baking in the oven.”
