According to AGB Nielsen National Urban TV Measurement (NUTAM) data, Kapamilya programs made ‘surprising’ improvements in TV ratings on the first day of the week.
ABS-CBN’s primetime programs displayed significant improvement this week, as far as TV rating is concerned.
May 23 data from AGB Nielsen indicated that Kapamilya programs improved from last week. Leading Primetime Bida show is the six-year-old drama, FPJ’s Ang Probinsyano, which jumped two spots on the most-watched TV shows chart.
Last Friday, the show was no.5, with a 9.5% people rating. On Monday, the Coco Martin-starrer, FPJ’s Ang Probinsyano, reclaimed its spot as the second most-watched drama in the country, with an 11.1% people rating.
KathNiel’s comeback series, 2 Good 2 Be True, similarly climbed the chart, from 7th to 6th place, after posting an improvement in its people rating—6.8% on Friday, May 20 to 7.5% on Monday, May 23. It is, however, still behind the concluding Kapuso romcom, False Positive, which posted 10.5% on Monday. That said, it is worth noting that the Kapamilya series has been claiming dominance on both Netflix and iWantTFC, where the show’s advanced episodes are streamed.
Coinciding its online popularity is The Broken Marriage Vow’s impressive advances in TV ratings. On Monday, the show posted a 6.1% people rating, according to AGB Nielsen. That’s 0.5% higher than the rating on Friday, May 20. The show is notably leading Filipino dramas as being the most-watched Asian content on the streaming platform, Viu. The series will have its highly-anticipated conclusion soon.
Drama programs are not the only ones that carry ABS-CBN’s banner on primetime, as the network’s flagship Tagalog newscast, TV Patrol, remains one of the top-rated news programs in the country. The program maintained its TV rating at 3.4% from May 20 to May 23, albeit being shown on free TV in a limited nationwide coverage via A2Z Channel 11.
It’s Showtime, ABS-CBN’s noontime show, also notably returned to the Top 30 on Monday, with a 1.4% people rating, making it the second most-watched noontime show in the country.