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ABS-CBN launches viral campaign to promote upcoming ‘Darna’ series; netizens share rare ‘Darna’ sightings

Netizens shared online rare “Darna sightings” across Metro Manila. 

The series will finally debut on ABS-CBN’s primetime lineup on August 15.

ABS-CBN is amplifying its efforts to raise public awareness for its upcoming big-budgeted series, Darna, which premieres in three weeks.

Netizens shared online rare “Darna sightings” across Metro Manila. 

Shadows of the iconic emblem got spotted as it crawled in various buildings in the Metro, and Darna herself in silhouette got spotted in various locations.

Dreamscape Entertainment’s Eric John Salut shared photos of the logotype spotted on different buildings in the Metro, including the iconic ELJ building of ABS-CBN. 

The Darna series is with the JRB Creative Productions unit.

Pope Chromaticus noted the show’s clever choice of choosing the Robinson Magnolia as the site of one of the Darna sightings.

The promo gimmick at Robinsons for #Darna is genius! I mean, the reference to the (debunked) encounter between Alice Dixson and the “taong ahas” in one of its branches. 

“PS: Kahawig ni Jane de Leon si Dixson,” he noted. 

It can be recalled Dixson was once involved in the urban legend about the alleged “taong ahas”, that said to have terrorized customers of the Robinson Malls. The said urban legend alleging the twin brother of the owner of the mall chain to be a half-human-half-snake, has long been debunked.

Boss JL, meanwhile, offered an interesting proposal “Infer din sa promo ng Darna ha, ang Netflix ng datingan. Sana magpakita rin si Darna sa Visayas at Mindanao.

‘Tapos yung last ay sa ABS-CBN building na. Biglang mag kulay Darna yung buong building at magpapakita siya kasama ang logo sa buong gusali mismo! 

‘(I’m digging Darna’s promotional campaign. They’re doing it as Netflix would. I wish Darna will also appear in Visayas and Mindanao, and then she will appear in the end, at ABS-CBN’s building)” he said in his tweet.

KpmilyaUNIVERSE shared another sighting of the Pinay superhero in silhouette in another Robinson’s Mall, in Antipolo. 

Sino nga ba??? (who is it, really?),” he captioned his photo tweet that asked ‘Sino ang hinahanap ni Darna sa Robinson’s Mall (Whom is Darna looking for at Robinson’s Mall?).

Another sighting, this time at Robinson’s MetroEast, was shared by @AltKapamilyaCH.

Darna, namataan sa Robinsons Metro East (Darna, spotted at Robinson’s Metro East),” his tweet reads.

Have you had any of these sightings? Don’t forget to share your thoughts about the show and this campaign in the comment section:

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