When it comes to challenges as big as climate change, businesses and communities have to work together and consumers need to have concrete, practical options that can allow them to go green in their everyday life.
SM Supermalls President Steven Tan acknowledges that “People already know about the importance of sustainability. Their question is ‘What can I do?’ SM helps them find a way to make a difference.”
SM, the country’s largest retailer, is taking the lead in offering accessible eco-friendly options to their consumers through the recently launched Green Finds. Consumers simply need to spot items and products with a Green Finds badge.
The SM Green Finds initiative helps customers develop a sustainable lifestyle through affordable and easy-to-find eco-friendly products showcased in convenient pop-up stores.
These kiosks feature several green shopping options from 22 participating brands which includes SM Home, SM Fashion, Watsons, The Body Shop, Kultura, Baby Company, Ace Hardware, Supplies Station, Sports Central, Toy Kingdom, and Signature Lines.
Supporting local businesses
Many products featured in the Green Finds pop-up stores are made by local businesses. This is part of SM’s long-standing commitment to support Filipino small and medium enterprises—driven by its origins as a small shoe store in downtime Manila in 1958.
Today, SM works with almost 25,000 small and medium enterprises representing 27% of the total SMEs in the country. Aside from helping them reach consumers through several retail channels, it also gives free training on sustainability and social and environmental topics through the Green Movement Sustainability School.
Empowering consumers
SM is also offering multiple channels where consumers can pick out green items: from brick-and-mortar stores to online spaces.
“As the country’s largest shopping platform—with malls nationwide, the ShopSM website and app, and services like Personal Shopper and Click and Collect—we are in a unique position to make it easier for people to spot green finds,” says Cathy Ileto, VP for Corporate Communications, SM Retail.
“Our platforms empower consumers by giving them more choices, which drives the movement towards a green lifestyle.”
Community Engagement through the SM Green Movement
The SM Green Finds is part of a comprehensive program called the SM Green Movement, which brings together the customers, suppliers and partners, and communities in a joint effort to help protect the planet.
“The goal of the SM Green Movement is to get everyone involved in the effort to stop global warming and protect the planet,” Tan further stated.
For several years, SM has engaged the local communities in environmental programs. This includes recycling programs like Trash to Cash Market, SM Electronic Waste Collection, and coastal cleanups.
SM has also encouraged customers to use more eco-friendly transportation, through bike lanes and electronic vehicle (EV) charging stations in several of its malls.
Join the Green Movement
The SM Green Movement is a collective effort of SM, its customers, communities, and partners to promote green living, green culture, and a green planet. For more information, visit this website.
