On March 20, Viva artist Nikko Natividad highlighted how his 2.8 million followers on Instagram would help promote his upcoming movie, ‘Working Boys 2: Choose Your Papa.’
At the media conference for ‘Working Boys 2: Choose Your Papa’ at Vertis North, Quezon City, Natividad cited the value of social media when marketing their film.
He pointed out, “Siyempre importante ‘yung social media talaga, aminin lahat nandiyan, ‘yung mga product, lalo na kung 2.8M kikitain ‘yung mga kasama ko, importante ‘yung mga content, sa Tiktok, ‘yan ‘yung magiging goal namin na magkakasama kami.”
He then promised that he and the cast would post funny behind-the-scenes clips to help promote the comedy film.
Earlier, his co-star Wilbert Ross recounted how Natividad brought up his 2.8 million followers on Instagram when the cast pranked him.
“Matagal talaga, kasi noong nasalabas na kami, nag-rant na siya. ‘Bakit ganon ‘yung mga kasama mo, ang yayabang nila, ganon ba sila kapag may bagong dating.’ Ganon siya, tapos noong nag tindahan kami, sabi niya, ‘Ito bro ha, isa na lang, pag ‘yung isa ‘yung humabol, si Bob, hiniritan ako, sasabihin ko talaga, bakit ilan ba followers niya sa IG.’ Kapag sinabi na, ‘o bakit may driver?’ Eh 2.8 M ako sa IG.”
Natividad stars in the upcoming comedy film, ‘Working Boys 2: Choose Your Papa,’ with Wilbert Ross, Mikoy Morales, Vitto Marquez, and Andrew Muhlach.
The cast features Bayani Agbayani, Angela Morena, Debbie Garcia, Lea Jane, Angelic Guzman, Divine Aucina, Bob Jbeili, Marissa Sanchez, and Juliana Parizcova Segovia.
Under the direction of Paolo O’Hara, ‘Working Boys 2: Choose Your Papa,’ opens in cinemas nationwide on March 29.