Hepmil Philippines, a trailblazer in the digital advertising and creator economy, proudly announces the appointment of Joanna Chan Mojica as Chairperson of the Board. With over 30 years of transformative leadership in the Philippine advertising industry, Joanna joins a fast-rising company that has already made its mark working with powerhouse clients like Jollibee, Unilever, Unilab, CDO, and Century Pacific Food, alongside agency partners such as Publicis Groupe and GroupM.
In her new role, Joanna will advise and report directly to Hepmil Media Group CEO Karl Mak while partnering closely with Erwin Razon, General Manager of Hepmil Philippines. Her appointment underscores Hepmil’s ambition to lead the charge in the Philippines’ booming digital advertising and creator landscape.
Joanna’s storied career continues with pivotal roles as she takes on concurrent responsibilities as President of AmplifAI Media Services (since July 2024) and shareholder of Metropolis Evolving Media Solutions (since 2018). Her depth of experiences were shaped by her past roles as Connexion Head at Unilab Inc., Chief Media Officer at Dentsu Aegis Network Philippines, CEO of Starcom MediaVest Group, Investment Head of GroupM, Media Director roles in MindShare and J. Walter Thompson. Renowned for her data-driven strategies and visionary leadership, she has shaped the industry’s evolution, making her a coveted addition to Hepmil Philippines’ leadership.
“Hepmil Philippines has been our group’s standout growth market since we entered as a startup in 2018 through PGAG. Joanna has been a mentor, advisor, and friend to us from day one, guiding our journey with her unparalleled insight. With the introduction of Hepmil Creators Network and Hepmil’s Social Commerce offerings, we’ve achieved an impressive 70% CAGR over the past four years, partnering with iconic brands like Jollibee and Unilever, and top agencies like Publicis Groupe and GroupM. Securing an industry veteran of Joanna’s caliber as Chairperson is a strategic move—her values align seamlessly with Hepmil’s mission, and her leadership will have a profound impact in mentoring our young leaders as we drive the next chapter of growth in the Philippines’ digital advertising and creator economy.”
Joanna Chan Mojica outlined her vision for Hepmil’s future: “The landscape of content and advertising is shifting—audiences crave authenticity, brands seek cultural relevance, and creators are at the forefront of this evolution. Hepmil Philippines is in a unique position to drive this transformation, bridging the gap between brands and creators in a way that is both strategic and impactful. I look forward to contributing to this journey, while also continuing to champion innovation across the broader media and marketing ecosystem.”
Hepmil Philippines’ rapid ascent is evident in its expanding workforce, with headcount set to surpass 100 full-time employees by the end of 2025. The company’s collaborations with leading clients—such as Unilab and Century Pacific Food—and its innovative campaigns, like the award-winning Generation Joy program with Jollibee at the 60th Anvil Awards, have solidified its reputation as a creative and strategic force.
Erwin Razon, General Manager of Hepmil Philippines, added, “Joanna brings unmatched expertise and a legacy of leadership to our team. Her strategic vision aligns perfectly with our mission to innovate and grow in this dynamic industry. With her steering the board, we’re poised to set new benchmarks for excellence.”
Joanna’s appointment marks a pivotal moment for Hepmil Philippines, blending her seasoned insight with the company’s dynamic energy. This partnership positions Hepmil as a key player to watch in the evolving advertising landscape.
