Gen-Z favorite beauty brand, Careline, just celebrated its birthday with an unforgettable launch party held recently at Baked Studios. The highlight of the night was the official debut of Careline Lip Lock Lacquer, described by the brand as a new line of high-impact lip colors made for every version of you!
More than 200 influencers, content creators, and media friends gathered for the celebration, which was packed with futuristic vibes, color, and unapologetic self-expression. Guests were among the first to try the Careline Lip Lock Lacquer, a gloss-meets-matte hybrid that delivers intense pigment, long wear, and a weightless feel.
“We created Careline Lip Lock Lacquer to be fresh, fearless, and unapologetically you,” said Denice Sy, chief sales & marketing officer of Careline. “Each of the 12 cosmic shades is named after different versions of who you are. Whether you’re a Doer, a Mastermind, an Intro, or an Extro—when your vibe changes, your lipstick should keep up.”
The lacquer sets to a matte finish but starts off with a nourishing shine, thanks to its Vitamin E–infused formula. It’s bold, buildable, and meant to last from first meeting to late-night after-party.
The Careline Lip Lock Lacquer collection includes 12 shades: Reserved (tulipwood nude), Idealist (rosewood rogue), Visionary (salmon pink), Sensor (rich maroon), Diplomats (deep sangria), Doer (fiery carmine red), Champ (vivid tele-magenta), Venturer (bright hibiscus), Extro (shadowy purple), Sponty (bold dark maroon), Intro (burnt burgundy), and Mastermind (sleek Turkish nude).
An event that embodied every shade
To bring the collection’s theme of multifaceted personalities to life, the launch party featured interactive booths and activities for guests. There was a Lip Lock Lacquer tester station, where attendees picked a shade and customized matching accessories at a chain-making booth. Guests also lined up for a claw machine challenge that offered exclusive Careline merch, including a lipstick holder and metallic mirror not available anywhere else.
The T-shirt customization station gave guests the chance to choose between crop tops, muscle tees, or crew necks, then personalize them with heat-pressed designs inspired by the new Lip Lock Lacquer shade names and traits.
Entertainment reached a high point with a high-energy Beyoncé medley by Zymbading, whose performance had the entire room cheering. Music duo Gian and Rapha of Cup of Joe also made a special appearance and were met with excitement from fans in attendance.
“This lacquer was made for lips that have something to say—and want to say it louder, bolder, and with real attitude,” added Sy.
As part of Careline’s birthday celebration, the Lip Lock Lacquer launch did not only introduce a new product—it unleashed a whole new era of bold, expressive beauty.
Careline Lip Lock Lacquer for only Php 375 is now available in all leading department stores, Watsons mall stores, and online via Shopee, Lazada, and TikTok Shop.
